The initial goal of SEO blogging is to drive traffic to your website or product as a result of organic searches. But simply driving traffic to your site isn’t enough if that traffic doesn’t stay long enough to digest the meat of your content, let alone purchase your product.
This is why you need to fine tune your SEO blogging in a way that increases the time on site of your audience.
1. Time on Site
Evidence shows that the longer someone spends on your website, the more likely they are to purchase your product or services. This likelihood further increases if the reader clicks explores additional web pages on your site.
To this end, the goal of your SEO blogging should be to engage the reader’s interest for as long as possible.
2. Rich Content
All people like to be entertained and the best way to entertain your audience is to provide rich content that constantly re-engages their interest. This means you want to talk about an interesting topic, using compelling language.
It also means that you need to straddle the line between telling the whole story and not belaboring your points. As an added bonus, rich content will improve the SEO value of your site on most search engines.
Pictures, video, and infographics are a great way to increase the time your audience spends on your site, but only if presented in a non-intrusive way. If you force readers to interact with a specific type of multimedia to receive your message, you will turn away your audience. Instead, use multimedia in a complementary but optional manner.
4. Comment Section
Interactivity is one of the most effective ways to improve time on site. An audience that is actively participating in your blog is likely to spend more time there or return later. To attract comments to your blog, make it easy to post comments, monitor it for spam or trolls, and introduce comments shortly after publication to encourage responses.
5. Easy Exploration
Finally, you want to make exploration of your website easy. Slideshows, for example, tend to be a poor choice because they require multiple clicks for the reader to absorb the entire message.
Minimize the effort that your readers need to take to navigate your site and they are more likely to spend more time there.