Effective content writing is a skill, and publishing content that will appeal to both readers and search engines can be a challenge. Search engines are continuously evolving, and as Wyatt Burns stated in his article, old techniques such as “keyword stuffing” are no longer effective.
Are you certain that your content provider is using the best SEO practices to attract the most visitors to your site? Read these five tips to ensure that you are getting the most from your SEO content writing services.
Create a Catchy Headline
The headline is your reader’s first impression of your article. According to Brian Clark from Copyblogger, 80% of the people that come across your article will read the headline alone. A catchy headline may be the factor that determines the effectiveness of the entire article.
Headers are Important
As Joost de Valk of Yoast.com states, the heading structure of your article is an important aspect of creating an article that appeals to both search engines and your readers. Not only do headers allow for quick scanning, but they allow search engines to grasp the topics covered by the article.
Meta Tags Impact SEO
Your article’s meta tags tell search engines what information is on the web page. Title tags alone may increase your search engine ranking, and a meta description may encourage searchers to follow the link to your site.
Incorporate Keyword Families
Keywords may not carry the same weight that they did before, but they are still used by search engines. To incorporate keywords in a natural way, use “keyword families,” or variations of keywords and keyword phrases.
Reduce Your Bounce Rate
The bounce rate is a measurement of how many people visit your page, then “bounce” away before perusing the rest of your site. A high bounce rate may indicate that you are reaching the wrong audience. Reducing your bounce rate indicates that you are engaging more customers and have an increased chance of conversion.
In the end, effective SEO content writing is about making your website accessible to your target audience. Finding SEO content writing services that can provide you with content that is appealing to both search engines and readers is easy when you know where to look.