Thought Leadership Central: How to Write a White Paper

Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]

White Paper Examples & How to Advice to Drive Amazing Results

We created this post to answer many of the questions our clients had about white paper creation and provide some good white paper examples. Please get in touch if you have any other questions.  Marketers that understand how to create content for every stage of the buyer journey know that leveraging different types of content […]

The 3 Types of White Papers – And Why You Should Care

Some marketers are a bit like cats — they love chasing after laser beams and shiny objects, but they’re frequently left with little to show for their efforts. That’s because innovation often comes at the expense of efficacy. What’s new and different isn’t necessarily what works the best, and that’s why CEOs using Snapchat filters […]

White Paper or E-Book: What’s the Difference?

Content marketing is often about selling products or selling services. But certain forms of content marketing are instead about selling solutions, strategies, or techniques. The two main ways to market a strategy is with a white paper or with an e-book. Which option you use depends entirely on type of strategy or solution you are […]

5 Time-saving Tips for White Paper Writers

White papers are a highly effective marketing tool that, when done correctly, can relay content that is rich in information. Whether you are writing the white paper yourself, or hiring a professional writer to create an effective white paper, you can: Provide valuable information about current events and how they affect your company Present new […]

Improve Your Search Visibility With SEO Content Writing Services

When your customers turn to Google for information, your website should appear near the top of search results. These coveted spots are key to attracting new audiences and generating sales. But to rise through the ranks, you need rich content optimized for both search engines and readers. Expert SEO content writers can help you build […]

10 Tips for B2B Copywriting That Converts

Discover ways to improve your B2B copywriting and create content that attracts attention and convinces business customers to work with your company. Boost Conversions With Better B2B Copywriting Copywriting is the heart of every content marketing strategy for B2B companies. The text bears a heavy burden when you’re ranking a business website or driving traffic with […]

How Much Does a Ghostwriter Cost for Business Writing?

Content marketing drives your business. Companies leverage content to build their brand, generate sales and nurture leads. But producing content at scale takes time! According to data, it takes over four hours on average for businesses to write a blog post—an increase of 67% over a seven-year span! Ebooks can take twice as long as […]

7 Inbound Marketing Channels to Generate More Leads

How to Grow Your Business With Inbound Marketing Channels Tell me if you’ve heard this one before. Your company’s lead volume is stagnant but your sales reps are capped. What do you mean simply call more leads? Are you hiring another SDR? Alas, a tale as old as time. This is where marketing comes in. […]

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