11 minute read
It should be. While the days of stuffing the meta keywords field full of search terms you’d love to rank for are long gone, metadata still impacts your rankings in a few key ways. Title tags have always been an important ranking factor on their own, and including your primary keyword naturally in the title […]
3 minute read
Do you ever wonder how search engines find your website? There’s this thing called metadata, mysterious to many internet users, that tells search engines what’s on your website. Metadata is data that describes the content of your website. The blurb that shows up on a search engine page and on social media is metadata, but other […]
2 minute read
Happy Halloween and happy Friday! Today, Matt demonstrates how to order SEO metadata with your content. We’ve made it easy for you and your writer to work together to get the metadata you need for your SEO strategy. From within the advanced order option area in the content order form, you will want to click ‘yes’ […]
Rick Leach | Posted on
17 minute read
When visitors land on your web page, it should be as captivating as possible, enticing them to stay instead of bouncing to another site. Marketing professionals often use bounce rate as a metric to gauge this engagement, but it’s much more complex than it appears. Visitors bounce for many reasons, and it takes some digging […]
Rick Leach | Posted on
18 minute read
These days, delivering a fantastic content experience is about a lot more than simply coming up with solid ideas and plenty of variety. Succeeding in today’s ever-changing content marketing landscape is also about relevance, consistency, and timeliness — and with good reason. Modern audiences expect the content they consume to be fresh and completely in […]
Rick Leach | Posted on
20 minute read
Creating fantastic content that helps customers make better decisions and connect with your brand is only part of a successful content marketing strategy. The rest? Ensuring your target audience can easily find all that stellar content. That’s where thorough search engine optimization (SEO) comes in. Although many shoppers begin a product purchase by heading straight for […]
Rick Leach | Posted on
20 minute read
Today’s business landscape is hyper-competitive, so modern marketers have their work cut out for them and then some. Digital interfaces, search engine algorithms, and consumer tastes are constantly changing, so there’s no guarantee that what worked well in the past will still work today, let alone in the future. Fully understanding best practices when it […]
Rick Leach | Posted on
9 minute read
Business goals are the cornerstones of any content strategy. Without established brand messaging, people, search engines, and social media algorithms won’t understand your brand or care about your content. Plus, in the era of multichannel distribution, each piece must be tailored to the various platforms your customers prefer. Using editorial calendar templates is the only […]
Rick Leach | Posted on
21 minute read
Content analytics tools are essential for any writer or marketer looking to make their content stand out in a saturated online environment. While many people might think of content as just words on a page, data-driven strategies are crucial for creating successful and engaging content. In fact, 77% of marketers say that the importance of […]
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