News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]
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So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]
Content marketing is driven by a quest for the best possible ROI. What you get in return for your investment determines which strategies stick. After all, no one wants to throw good money after bad, and funneling your financial commitment toward the channels that work best is the smartest play you can make. What does […]
Dashboard Your Dashboard makes it easy and quick to see what’s happening with your recent content orders. Recent Activity Easily view recent activity on your account. We’ve added intuitive icons that tell you when orders are placed, picked up by writers, dropped by writers, or ready for review. Simply hover over an activity item to […]
RSS, which stands for Rich Site Summary or Really Simple Syndication, is a way of letting your audience know when you have a new blog post, news article, video, podcast or product on your site. This protocol is more than 16 years old now, and it was one of the most popular methods early bloggers […]
You might have heard… it’s not a bad time to start an ecommerce business. The industry is growing fast, there’s little overhead involved with a purely digital online store, and more people are doing their shopping online every day, in all sectors. But people that rush into entrepreneurship don’t often take the time to consider […]
The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]
How often do you send an email straight to the trash without opening it? If you’re like most people, it probably happens to you dozens of times every day. Unfortunately, in today’s busy world, many emails that aren’t absolutely essential are delegated to the trash can instead of claiming a few seconds of a reader’s […]