Content Repurposing: How to Make the Old New to Drive SEO

Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]

How to Create Killer SEO eCommerce Category Pages

For eCommerce sites, category and subcategory pages typically account for the largest chunk of organic traffic, only lagging behind the homepage in terms of volume. That’s because the typical consumer is more apt to use search phrases that are better matched to category pages than product pages. Need help writing killer category pages? Connect with […]

Expert Checklist: SEO for Blog Posts

Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn’t read like a robotic regurgitation of formulaic keywords and information you garnered from a 90-second internet search. That type of content does nothing to convert consumers, drive up revenue or foster positive behavioral metrics for […]

Posted in SEO

Social Media SEO: Essential for Businesses in Every Industry

Search engine optimization, commonly called SEO, is a set of techniques used to improve a website’s search engine rankings. The higher your pages rank, the more visitors you’re likely to attract, leading to increased sales. Although social media usage doesn’t directly influence your page rankings, it can help you drive more traffic to your website, […]

How to Determine Optimal Content Length for SEO

Ever searched for a simple recipe online, only to find yourself trapped in a seemingly endless scroll past a blogger’s life story before hitting the actual ingredients list? You’re not alone. This phenomenon isn’t just a test of your patience — it’s a glimpse into the complex world of SEO, where the battle cry seems […]

Crash Course: How to Become an SEO Content Writer

Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]

What Does an SEO-Friendly Blog Title Look Like in 2019?

That’s a good question. SEO professionals always have optimization on their minds. Ensuring their websites, content, and blog posts are as optimized as possible is critical to their success. And, we’ve known for a long time that blog titles are a key element of optimizing a blog post. Brian Dean even states that they’re the […]

Do High-Density Keyword Articles Still Have a Place in SEO?

Spoiler Alert: The answer is no. Absolutely, positively, and without reservations, focusing on high-density keyword articles is a bad idea, and if you find one in the wild you should quietly escort it into the woods and put it out of its misery. It’s a mercy. And I’d recommend you never, ever, EVER write one […]

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