What Makes Good B2B Copywriters, and How Can You Find Them?

In 2019, B2B content marketing is about so much more than organic traffic and generating the all-important click. Yes, SERP performance and conversions are critical to success — and those are both things B2B copywriting and content should address. But great B2B copywriters provide additional benefits. Stellar B2B content positions you as a leader, an […]

How Can PR Support Your Content Marketing Strategy?

News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]

How Creating Content With E-A-T In Mind Can Help Future-Proof Your Site Against Algorithm Changes

If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]

Posted in SEO

Can You Outsource Landing Page Copywriting? 7 Things to Consider First

Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair. You need a writer who can convey the best aspects of your product or service to consumers and convince them to buy in; numbers and data work, but only if they’re buoyed by emotion. People want a reason to […]

4 Qualities a Good Content Writer Needs Heading Into 2019

Writers are expected to master all kinds of skills—they’re supposed to have fantastic grammar, a hint of wit, the ability to describe even the most mundane things in vivid detail and a talent for downing barrel-sized cups of coffee in a single gulp—but with all that skill comes a tendency to overlook something important. One […]

The Three Types of Writers Your Brand (Probably) Needs

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

6 Situations Where Content Rewriting Can Help Your Marketing

As much as I like to avoid cliches, there’s truth in them, and sometimes they’re just the best way of saying something. We all know — quality content is king. As noted by Forbes, “It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, […]

Buying Pre-Written Articles: The Pros, Cons and Everything In Between

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]

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