As a digital marketer, you’ve whipped your website into shape — you’ve published great content, ranked well for keywords, and driven quality traffic to your site. But you also know your website hasn’t achieved its full potential for capturing leads.  Enter the content gap analysis. Designed to find weaknesses in your strategy, an SEO content […]

Marketing is mandatory for companies and other organizations. Whether you have a new product for consumers or a fundraising need for your charity, marketing is the way you connect with your audience. And all marketing is content. Each of these is made of content — content that someone or some team created.  No matter what […]

Whether you’re thinking about outsourcing content creation for the first time or just looking for a better way to get the job done, there’s good news: Experts agree that not only is outsourcing content writing a good idea, but it also may be the best way to take your business to the next level. Here’s […]

Customers love to get insights and tips to grow their businesses, especially from experts in the know. But how can you reach prospective customers and share knowledge when your company’s leadership doesn’t have time to write guest posts and articles? Cue the ghostwriter. These professional writers lurk behind the scenes and are invisible to audiences, […]

Content is the fastest-moving trend in marketing. The sector grew by 14.8% in 2022, and is expected to produce $107 billion in revenue by 2026. Website content writing services are a major driving force behind the accelerated growth — let’s take a look at what they did right in 2022 and determine how last year’s […]

If you use content to promote your business, you know that the content marketing landscape is ever-changing and increasingly crowded. In this competitive environment, it takes more effort to get in front of your target customers. Content intelligence enables you to work smarter, not harder, so you can improve quality and scale efficiently. What Is […]

Suppose you’re preparing to roll out an exciting new app, and you need a step-by-step guide to show customers how to use it. Or, maybe your organization recently completed a groundbreaking study and you’re eager to share what you’ve learned — except you have no idea where to start. If these — or similar — […]

If your brand suddenly vanished, would any of your customers really care? This is the existential question that Havas Media Group asked tens of thousands of consumers in a 2021 study. If the question itself seems dark, the answer is darker. Consumers feel that 75% of the world’s brands could vanish tomorrow and life would […]

Google’s ever-evolving ranking algorithm means that SEO professionals are always searching for the latest optimizations for their websites and the content that lives on them. With the goal of outranking the competitors, they tweak their approach with every new update, hoping to find an edge that helps them rank higher.  When it comes to written […]