How Does Ghostwriting Work? The Complete Guide to Hiring the Voice Behind Your Message

Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]

Content Advertising: How to Leverage Paid Ads in Your Content Marketing

In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]

Is Long-Form Content the Way to Go?

Most web marketers will tell you that these days, long-form content is king. Gone are the times when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their client’s search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2018 study on blogging, post lengths […]

Outsourcing Content Writing: Tips for Finding and Working With Writers for Excellent Content Marketing Results

Content marketing is always evolving, and it’s definitely not going away. In fact, 70% of B2B content marketers report their work drove more results in 2018 than in previous years, so it looks like the competition is simply heating up. With so much riding on a consistent, quality publishing schedule, outsourcing content writing makes a […]

6 Content Marketing Tips That Ensure You’re Following Best Practices for 2019

Connecting with your audience is hard. Building relationships is even harder. Converting those readers into loyal customers can seem so daunting it makes a career change or at least an indefinite sabbatical in the Antarctic look downright reasonable.  Running is for the weak, though, and you’re the kind of ambitious and determined go-getter that’s ready […]

What is Copywriting and What Are Its Best Practices for 2019?

Technically, copywriting occurs whenever you create content for promotional, advertising or marketing materials. Your blog posts, social media posts and Google text ads are all copy. So is the content in marketing emails, case studies, catalogs and website landing pages, because these are all tools meant to market or sell your products or brand. But […]

What Makes Good B2B Copywriters, and How Can You Find Them?

In 2019, B2B content marketing is about so much more than organic traffic and generating the all-important click. Yes, SERP performance and conversions are critical to success — and those are both things B2B copywriting and content should address. But great B2B copywriters provide additional benefits. Stellar B2B content positions you as a leader, an […]

How Can PR Support Your Content Marketing Strategy?

News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]

How Creating Content With E-A-T In Mind Can Help Future-Proof Your Site Against Algorithm Changes

If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]

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