How to Grow Your Business With Strategic Content Marketing

What Is Content Marketing? Content marketing is the practice of creating and distributing content that’s valuable and relevant to people in your target audience. It’s important to remember that what’s valuable to one person isn’t valuable to another. That’s why it’s so important to define your target audience carefully before you start developing your first piece of […]

Optimizing Your Content to Match User Keyword Search Intent

Although Google hasn’t revealed exactly how its algorithm works, the company’s employees often provide insight into how website owners can improve their page rankings. Hundreds of factors go into determining how one-page ranks compared to all the pages competing for the same keyword, but Google’s recent updates indicate it’s important for the content on a […]

Posted in SEO

Tactics to Scale Your Content Creation

Creative content is a big deal for online marketers. In 2021, the digital online advertising and marketing industry was worth nearly $180 billion. This market grows more than 15% a year, and there’s no sign of stopping or slowing down anytime soon. Thousands of marketers are competing for a share of this traffic, and your […]

Looking for Ways to Increase Your Site’s Authority? Try Working with Subject Matter Experts

No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]

50 Popular Types of Web Content for Driving User Engagement

Having fresh, informative and interesting types of content remains the best way to attract readers and search engines to your website or social media page. Diversifying your content types can also set your business apart from the many other web pages vying for your customers’ attention. Content marketing done well can increase your brand awareness, boost your […]

Proofreading vs Editing for Clarity

Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens behind-the-scenes to get it to this point. Understanding the tasks involved in proofreading vs editing can strengthen your own writing abilities. Differences Between Proofreading vs […]

How Long Should a Blog Post Really Be?

How long should a blog post be? Well, as with many marketing questions, the classic “it depends” is a good answer. The experts behind content analysis tool Yoast say a standard page should be at least 300 words long and cornerstone content should start around 900 words. HubSpot looked at its data and puts the ideal blog […]

Posted in SEO

Tips for Creating Original Content to Grow Your Audience

How to Create Original Content and Why It’s More Important Than Ever With so much information available online, it’s easy to get overwhelmed, especially if what you see isn’t useful or relevant to your needs. That’s where content marketing comes into play. Content marketing is the process of creating and publishing original content that helps […]

What Is Evergreen Content and Why Do You Need It?

There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen content attracts continuous organic traffic and loyal readers. How does that sound? In this post, you’ll learn what evergreen content is, why it’s important, and how to create it. Let’s get started! […]

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