Rick Leach | Posted on
14 minute read
Your customers are here, there, and everywhere, scrolling social media, searching Google, and shopping on mobile apps. As a marketer, you have more opportunities than ever to engage audiences, but the trick is to deliver your messages on the content distribution channels they most frequently use. This guide offers clarity around the content channels you […]
Carlos Meza | Posted on
9 minute read
Marketing is mandatory for companies and other organizations. Whether you have a new product for consumers or a fundraising need for your charity, marketing is the way you connect with your audience. And all marketing is content. Each of these is made of content — content that someone or some team created. No matter what […]
Keshav Sharma | Posted on
8 minute read
Customers love to get insights and tips to grow their businesses, especially from experts in the know. But how can you reach prospective customers and share knowledge when your company’s leadership doesn’t have time to write guest posts and articles? Cue the ghostwriter. These professional writers lurk behind the scenes and are invisible to audiences, […]
Keshav Sharma | Posted on
8 minute read
Suppose you’re preparing to roll out an exciting new app, and you need a step-by-step guide to show customers how to use it. Or, maybe your organization recently completed a groundbreaking study and you’re eager to share what you’ve learned — except you have no idea where to start. If these — or similar — […]
Carlos Meza | Posted on
10 minute read
For many people, engaging with brands on social media is a part of everyday life. This presents an opportunity for companies to position themselves in front of both current and potential customers. Whether you’re targeting other businesses or marketing directly to consumers, your social media posts can help your audience get to know your company […]
12 minute read
When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign extra tasks to busy in-house team members. As for finding freelancers, it’s easier than ever. According to CNBC, the gig economy has grown over 15% from 2010 to 2020 as more Americans […]
11 minute read
Having fresh, informative and interesting types of content remains the best way to attract readers and search engines to your website or social media page. Diversifying your content types can also set your business apart from the many other web pages vying for your customers’ attention. Content marketing done well can increase your brand awareness, boost your […]
7 minute read
Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product descriptions and other marketing endeavors. But what are the principles of communication, and how can you use them to improve your marketing content? In this blog post, we’ll explore seven […]
10 minute read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
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