How Can PR Support Your Content Marketing Strategy?

News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]

What Makes a Good Technical Writer?

Bad writing costs big money. As noted by a recent article from the Daily Beast, businesses are losing almost $400 billion each year to confusing content, poorly-written prose and awful emails. Why? Because the sheer amount of writing now required for even small and midsize businesses makes this impossible to avoid: Any content created for […]

Can You Outsource Landing Page Copywriting? 7 Things to Consider First

Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair. You need a writer who can convey the best aspects of your product or service to consumers and convince them to buy in; numbers and data work, but only if they’re buoyed by emotion. People want a reason to […]

4 Qualities a Good Content Writer Needs Heading Into 2019

Writers are expected to master all kinds of skills—they’re supposed to have fantastic grammar, a hint of wit, the ability to describe even the most mundane things in vivid detail and a talent for downing barrel-sized cups of coffee in a single gulp—but with all that skill comes a tendency to overlook something important. One […]

Crowd Content Media Reports 90% Year-Over-Year Revenue Growth

Victoria, BC, December 13, 2018: Crowd Content Media, a company that helps businesses create content at any scale, announced today year-over-year revenue growth of 90% for the first two months of Q4 2018. During the period from October 1, 2018 to November 30, 2018, the company generated 90% more revenue than during the same period […]

The Three Types of Writers Your Brand (Probably) Needs

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

Boiling Down the Top 6 Challenges in Content Writing for Agencies

Creating content that moves the needle has gotten a lot harder. And, content marketing is no longer the simple game it used to be ten years ago, when just publishing a decent piece every now and again would be sufficient. Not anymore — with over 2 million blog posts published online every day, the occasional […]

Ghostwriters: The Secret to Maximizing Your In-House Writing Team

You’ve got a lot of content that needs to be created, but even coffee only goes so far toward getting your in-house writing team to produce more. Ghostwriters seem like a good solution, but you’ve got concerns about upsetting the status quo. Will they “get” your company’s brand voice? Can you rely on them and […]

6 Crucial Questions for Finding a Content Partner You Can Trust

Marketing is a team effort. No matter how talented your crew is, they may not have the bandwidth or the manpower to adequately deal with high-volume content projects. Finding a trusted content partner is a crucial part of unlocking a brilliantly successful future, but zeroing in on the right contractor is harder than it seems. […]

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