Let’s Connect Virtually at SMX Next

Image showing SMX Next conference

As the head of our Client Services team, a big part of my job is attending and sponsoring conferences and industry events. We regularly go to SMX Advanced, SMX East, MozCon, Traffic and Conversion, Etail, and more. Understandably, most of these events have been cancelled in the face of the pandemic.

I’m excited that conference organizers are starting to pivot to remote arrangements. Many conferences are now being run virtually while still offering great learning and networking opportunities.

The first virtual show Crowd Content is participating in is SMX Next, happening on Tuesday, June 23rd and Wednesday, June 24th. I’ll be speaking on a topic dear to my heart – Success and Failures of Scaling SEO Content Programs.

Here’s why we’re excited about this show, and why I hope you’ll join us there (it’s free!).

Keeping Current With Search Industry Trends

One thing that’s constant in the SEO world is that it doesn’t slow down and it’s constantly changing. In the last few months there have been several major Google algorithm updates, for instance.

That’s why I think it’s so valuable to attend events like SMX Next. Their roster of speakers is always impressive and these folks know what’s working and what’s not with SEO. These are the sessions I’m most interested in for SMX Next:

·  Lessons From Past Google Algorithm Updates & Preparing For What’s Next – Barry Schwartz, SEO Editor, Search Engine Land

·  Six Fundamental SEO Truths to Live By – Bruce Clay, President, Bruce Clay, Inc.

·  Monitoring and Analyzing Search and Content Trends (in Crazy Times) – John Shehata, VP, Audience Development Strategy, Conde Nast

·  Digital Marketing Strategies for Uncertain Times – Christi Olson, Head of Evangelism, Microsoft

You can review the full list of sessions here. Which ones are you most interested in?

Bringing the Community Together

A big highlight of our year is getting out and meeting search marketing professionals at shows like SMX Next. The SMX shows are always very high-quality with amazing speakers and great social events and they tend to attract really great people. It’s a great place for us to catch up with existing clients and partners, as well as meet new ones.

SMX Next includes many virtual networking events and ways to connect with attendees. I’m excited to check those out and connect the community.

A Chance to Give Back

I’ve been fortunate enough to attend a number of SEO conferences over the years, and I always learn so much from the sessions. At SMX Next I have the opportunity to share some of my knowledge developed by working everyday with industry leading companies to help them build and refine their content creation processes.

My talk is called Success and Failures of Scaling SEO Content Programs. Having worked with hundreds of enterprise companies in designing content programs, I’ve seen things that worked really well and drove big results as well as things that… kinda did the opposite.

In preparing my talk I also spoke to our team of project managers that work on our clients’ content programs. They shared even more insights from their experience, so I feel confident in saying that we’re going to be able to share some advice that will help anyone attending improve their content creation process.

At the end of the day, content creation is just a part of SEO, but it’s what we live and breathe. I’m really excited to share what we’ve learned with the broader SEO community.

Hope to See You There

That wraps up why I’m excited for SMX Next. I’m certain there are some sessions that you’d find valuable (cough cough MINE cough cough) and the price is right (FREE!). I really encourage you to register and check them out.

These kinds of virtual events are going to be critical to keeping up to date and keeping our community connected. Hope to see you there.

Meghan McKenzie

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Meghan heads up Enterprise Sales with Crowd Content and comes with 10 years of sales and marketing experience. She loves selling awesome writing services that are proven to work, because she'd rather express herself through eating cheese and drinking wine and leave the writing to the pros.

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