Victoria, BC, August 10, 2016: Crowd Content Media, a professional content writing service that helps businesses create content at any scale, released their first half results for 2016. The company continues to realize revenue and customer growth in the thriving, but competitive, content marketing space.
Crowd Content reported top line revenue growth of 44% for the first half of 2016 over the same period in 2015. They also report that prepaid revenue (payments by customers for services in advance) has risen by the same percentage, indicating that revenue growth for the remainder of 2016 should continue.
Crowd Content’s founder and CEO, Clayton Lainsbury, says the growth is a combination of their self-serve platform’s outstanding performance and a new influx of enterprise business. “It’s exciting to see the growth come from two parts of our business. On one hand, we have our self-serve marketplace where customers can interact with and hire content creators all on their own, with our easy-to-use platform. This marketplace helps thousands of customers create content on virtually any topic — and it happens quickly, with the average turnaround time for a 360-word document only one hour. On the other hand, we’ve also grown the enterprise side of our business where we help retailers and hyper-localized companies manage high-volume projects, creating a thousand or more pieces of content per week.”
Crowd Content attributes their unique, gamified approach and proprietary technology as drivers for all aspects of the business. By rewarding content creators for positive results (like high ratings and quick turnaround times) and by keeping the process fun and engaging (through game-like concepts such as leveling up, bonuses and status), Crowd Content is able to motivate its workforce on a higher level than platforms that rely on pay only for motivation.
These results come shortly after Crowd Content was recognized as a finalist for “Emerging Technology Company of the Year” and “Employee of the Year” (Matt Martin) at the 2016 VIATeC Technology Awards. In the second half of 2016, Crowd Content plans to continue focusing on growing its enterprise business and anticipates further growth into 2017.
About Crowd Content: Crowd Content is a content creation company based in Victoria, BC that helps brands and agencies create online marketing content at scale. The company is backed by well-known angel investors including Todd Dunlop (founder of Neverblue Media and RingPartner) and James DeGreef (founder of GenoLogics and Tectoria Venture Partners). For more information, visit www.crowdcontent.com.