What’s in It for Me? A Guide to Not Being Deleted as Spam

Everyone has gotten spam emails that they delete or even report as spam. However, they may be getting those emails because they signed up to get them.

As a marketer, you need to be able to send out marketing emails, but the ultimate goal is to get your email marketing list to read the emails and to stay on your list.

How do you keep your message from being seen as a nuisance? The answer is to put yourself in the place of the reader.

Why Do You Read Email?

When you read your own email, you aren’t thinking about what you can do for the companies that send you the emails. You are looking at what you can get from those emails.

Some of the marketing lists that you receive emails from may be of an informational nature. They may have a lot of concentrated information that you want with a marketing message somewhere within it.

Others are sale or deal emails that give you coupons, let you know about sales, new merchandise, etc. Both of these types offer you something that you’re looking for. That’s why you’re reading them.

What Do They Get?

When you create your own marketing emails, read through them and think about what your reader will get from them. They will only want to read it and stay on your list if they get value of some kind from it. They aren’t interested in your company’s name recognition or in what you have to say about yourself. All they want to know is what they get from it. If they get nothing, they will unsubscribe.

Think About the Value

If you are having trouble maintaining your email list, think about how you can add value to what you send to it. Could you cut out some of the marketing speak and replace it with more information? Could you make the coupon codes of a higher value?

Consider giving your email list access to information or coupons that aren’t available anywhere else. Let your list know that what they get is something they can’t get elsewhere.

If what you offer to your list is valuable and gives subscribers what they are looking for, your list will grow. It will allow your customers to stay engaged in what you do. It will also keep your name recognition spreading.

Georgia Potts

Article by

Georgia is a full-time Web writer with a BA in journalism (2001). She has extensive experience writing Web content, Web copy, marketing materials, press releases, news articles and SEO pieces.

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0 thoughts on “What’s in It for Me? A Guide to Not Being Deleted as S …”

  • Avatar
    Vincent Moore says:

    Yes, I agree that adding value to a marketing campaign is essential to success! I have noticed that when I am checking my own inbox that I notice titles that are appealing, intriguing, or offer some way to improve my writing are the ones that get opened and read. I guess first impressions really do go a long way!

    • Avatar
      Georgia Potts says:

      They always do! And I don’t think that boring subject lines get more than one look. If it looks useless, we chuck it in the trash, simple as that.

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    Jacob Trotwood says:

    As a writer and an advertiser it has been one of my biggest fears that despite earnestly pouring myself into creating a high-quality, informative email campaign I learn that most of my readers are not going past the Subject line. Thankfully, with experience and articles like yours, I have not had that fear become reality. One of the things I work very hard at when writing is to make sure I give my readers the information they need, in a format that allows them to quickly absorb the key facts about a topic. This way, a customer can make good decisions with great ease. Georgia, you have written an excellent article that can be used as a quick reference guide with solid advice and helpful keypoints given in a consice manner. Thank you!

    • Avatar
      Georgia Potts says:

      Thank you! It sounds like you have long implemented all of these principles. You must be an in-demand writer of marketing email!

  • Avatar

    Good article! I agree with Jacob that format is also crucial when composing an email campaign. The format needs to be easy to read because life is hectic and your reader has about twenty other emails to wade through. That being said, what do you think is an appropriate word count for emails to be successful?

    • Avatar
      Georgia Potts says:

      Personally, I don’t know that I would go over 300 words, and that’s an in-depth one that covers a lot of info. Most are probably in the 200 to 250 range.

  • Avatar
    Myra Michaels says:

    Georgia, this article is very informative and helpful. Asking ourselves as writers what we would like to see in the emails is an excellent idea and will put us on the right path to continuing interest in what we have to say. Gearing our emails in that direction should prove to be a big “plus”. Thanks for the ideas.

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    I like the emphasis on writing what you, as an email reader, would like to read. If you think what you’re writing is starting to sound annoying or too much like a sales pitch, it probably is. Always go back over your email content with the critical eye of a consumer and don’t be afraid to re-write multiple times. Great reminders, thanks for the post!

  • Avatar
    Catherine Small says:

    I really enjoyed this article, as someone new to crowd content, being given tools to succeed is appreciated. Such a simple concept to put yourself in the readers position, yet every effective in not becoming mundane spam.

  • Avatar
    Victor Peters says:

    “When you create your own marketing emails, read through them and think about what your reader will get from them.” This is the line that i have picked from this article.The very way that you take emails from other sources as spam may be the very way your emails are perceived as spam by others.

  • Avatar

    This is all about knowing your audience and gauging what they want to see in the e-mails. And I get what your saying about the writer putting herself in the shoes of the readers. No one wants to be an unintentional spammer.

    • Avatar

      Being an unintentional spammer is one thing. It’s annoying but forgivable. However, there is no justification for those who intentionally send out spam.

  • Avatar
    Earl Dotson says:

    It would probably be impossible for any of us to count how many spam emails we’ve deleted over the years. Thank you, Georgia, for letting us know that providing value is how we can ensure the emails we send don’t meet that same fate. I think “Let your list know that what they get is something can’t get elsewhere” is especially good advice. After all, isn’t setting ourselves apart from our competitors one of the ways we succeed as writers?

  • Avatar

    There are some companies that send out emails almost constantly, but that never have anything of value in those emails. Those companies frustrate me. This article definitely shares useful information – give me something of value if you want me to keep reading the emails that I receive. Thanks for sharing.

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