A good description helps to market products. This is why large corporations spend millions of dollars every year trying to come up with catchy descriptions that customers will remember.
This approach works well for advertising campaigns, but isn’t effective when you need individual descriptions for dozens or even hundreds of unique products.
When dealing with large batches, the optimal solution is to use multiple product description writers at the same time. This approach creates the marketing you need while offering the following helpful benefits.
Alternate Voices
Rick Polito of the Marin Independent Journal once described a movie with the following phrase: “Transported to a surreal landscape, a young girl kills the first person she meets and then teams up with three strangers to kill again.” IMDB describes the same movie with this phrase: “Dorothy Gale is swept away to a magical land in a tornado and embarks on a quest to see the Wizard who can help her return home.”
Both describe The Wizard of Oz, but with very different voices. Your marketing will seem less stale if the products descriptions are written in many different voices.
A single product description writer usually can’t easily change voice, but multiple writers will each have unique voices.
Avoiding the Bottlenecks
Just like any other process, content marketing has its share of bottlenecks. This is particularly problematic in product marketing, since many products have a small window in which they sell best.
If you don’t have the product descriptions when you need them, you’ll miss your window of opportunity for sales.
The biggest bottleneck is usually the actual product description writing. A few hundred words times a few hundred products equals tens of thousands of words.
In order to clear this bottleneck quickly, hire multiple product description writers. Even a dozen writers speeds up this part of the process by roughly ten fold.
Finding Writers
The only problem to this solution is finding writers. Advertising agencies are expensive and specialize more in brand messages than single product descriptions. A convenient alternative is to hire product description writers from a content creation website with a good reputation.
