The Secrets to Finding Inspiration for Articles

The Secrets to Finding Inspiration for ArticlesWhen I start researching an article, I'm never quite sure where I want to begin or what I want to say.

As ghostwriters, we speak for our clients but we are driven by our own imagination and the research that must be done. To prime the pump and find inspiration, I adhere to the following:

1. Become a New Person

Well, that's not completely true, but I do try to understand what voice to speak in based upon the keywords, industry, and the content of the client's website, when available.

Before I even begin to research the keywords, I look for the language and vocabulary used within blog posts and About Us pages to determine the level of authority, or even whimsy, that is appropriate.

2. Dig Deep Into Keyword Research

Occasionally, I'll get keywords that write the article for me. However, most of the time I do a series of keyword sweeps to locate interesting and readable twists on the obvious.

This isn't as difficult as it may seem.

After entering the keyword into a search engine, I scan the first two pages of results. Generally, an interesting and pertinent fact pops out at me. Once my interest has been gained, I feel confidant that other readers will want to know more about this as well and build the article from there.

3. Prime the Pump by Writing

I've been at this long enough to know that the best way to get started on an article is to simply start writing. When I'm not sure what the beginning should be, I'll start writing the middle.

When a clear story line presents itself, I rush to outline before I forget the details and conclusion. Even if the first draft isn't the greatest, I've discovered that the actual process of writing is a self-fueling pump of inspiration.

That is something that I never would have believed when I first started on this writing career.

What about you? How do you find inspiration for the articles that you blog? If there is a genie with magic typing hands for sale in a discount store, please fill me in so I can run out and pick one of those up this week.

Until then, I'd love to hear your tips and tricks.

Holly Acosta

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A skilled SEO writer, Holly Acosta has been delivering Internet content for over three years. With interests ranging from science to gardening to linguistics, her articles effectively tell a story or lay out the facts in an easy to read manner that will keep readers coming back to your site.

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0 thoughts on “The Secrets to Finding Inspiration for Articles”

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    Neroli Wright says:

    There are some great tips here. Especially your final point – start writing and the inspiration will come.

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      Holly Acosta says:

      Thanks, Neroli. Most of the time I try to outline my articles, but sometimes I have to find the words that fit the topic and free writing is one approach that works for me. Once the kernel of a story unveils itself, the rest of the piece comes naturally.

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    Natalya Ward says:

    Really good tips. I use all three on a regular basis, especially the second one. If it’s a topic I’m not familiar with, I’ll search for different variations of the same keyword phrase and make a list of facts. I use these to outline my article and to serve as starting point for additional research. Of course, the best thing you can do is just start writing something and inspiration will strike.

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      Holly Acosta says:

      Your comment got me thinking. Sometimes I’ll use the Google keywords tool to help find tweaks and twists on the keywords to generate better ideas. For me, the really hard work comes in the beginning when the core idea of the story development is happening. It sounds like you have developed a great process for yourself.

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    I love your last tip – something that I never followed myself until a few months ago. Ever since, I find the words come more easily. I never found outlines helpful until I began writing articles that required actual research. If I know the topic well, I still research keywords to see if anything new has come up, but the words generally flow. The difficulty comes with the articles are new to me, but outlines and first drafts have become my best friends.

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    Jillian Burns says:

    I love this blog, Holly. I think it’s great to let the customers know that there are writers out there like us who aren’t about writing “fluff”. We care about quality and digging deep for those engaging keywords, just like you mentioned.

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    Kat Featherton says:

    Sometimes I do better by choosing a topic I know nothing about. It makes the research more interesting to me and takes my creative juices in a whole new direction. I’m also less likely to make mistakes because I’m not so comfy with the material as to be nonchalant about it.

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      You have a unique approach, and it sounds like it works very well for you. How did you come up with the idea to choose topics you’re completely unfamiliar with? I prefer to stay as far away as possible from such topics myself, and I suspect a lot of other writers feel the same way.

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        Georgia Potts says:

        I do up to a point. I would rather write about something that I already know something about, but sometimes it’s fun to write about something completely different and learn about a new topic.

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    Emma Chapman says:

    In regards to the concept of becoming a new person, I once read an article written by a content writer that encouraged writers to think of themselves as though they were actors. Writing articles for businesses means that writers need to pretend they own the companies and project themselves into the roles as though they are acting out characters in a play. Combining excellent skills with an experienced voice and projecting that voice into the purpose of the article makes readers want to learn more about the business.

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    I agree with you that the best method is simply to start writing. For me, sitting down and putting words on paper is the equivalent of breaking a logjam. All the ideas I have just come pouring out. Ernest Hemingway once said the first draft of everything is lousy (using a more colorful term), and that’s true for me, but the more I work on a piece the better it gets. If you want to write, then just write. It can be frustrating at first, but you’ll be glad you did.

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    I like your explanation of becoming a new person. Great tip on looking at the tone of about us pages etc as it needs to flow well.

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