Creating Personalized Web Content: A Writer’s Perspective

When I was growing up, the internet was this totally new concept and no one was really sure what it did. Now, however, that’s not the case.

I can’t tell you how many times I’ve heard, “You can find anything on the internet.” It does seem true. No matter what you’re seeking, you can more than likely find it on the world wide web.

This has opened up opportunities for businesses to greatly expand the way they reach consumers.

We have officially entered the era of internet marketing.

Creating Personalized Content

My first full time gig as a freelance writer started over a year ago when I barely knew what I was doing. I had no idea how to build my brand or even what my next step should be.

Since then, thankfully, I’ve learned a great deal. I learned that information doesn’t always have to be linear. If you’re trying to get from point A to point B a straight line isn’t always the best path.

If you’re in the market to write web content try to remember the following tips:

  • Make it Fun– If your content is boring, no one is going to read it, even if the information is important.
  • Write from Experience– Your life is amazing, try to remember that and add it to you’re writing. If your audience knows you’ve been down the same road, they’re more likely to continue reading.
  • Less Fluff– Especially when writing SEO content, make your material original. No one wants to read, visit your favorite shop (insert name here) over and over again.
  • Never Stop Learning– Whether you’re just starting out, or you’re an old pro; never stop refining your craft. There is always something to learn, some way you can improve each and every time.

My “Ah-Ha” Moment

My Ah-Ha moment came when my editor told me I needed to make my articles more lively, more entertaining, or she’d have to find someone else to fill my spot.

If that’s not motivation I don’t know what is. I learned over the following weekend that every piece of content answers one of the five questions we learn in grade school: Who, What, When, Where and/or How.

However, that doesn’t mean that it can’t be fun to learn. I found that by interspersing my own experiences with the products and services I was writing about it was not only easier to reach my given word count, but my articles were much more personable.

I liked reading what I wrote and I found that others enjoyed it as well. This boosted not only the business traffic to given websites, but also my own ability to gain future and reoccurring clients.

Pay It Forward

Even as I write this, I find myself learning new things, like how to create a proper hyperlink. It’s been a thorn in my side to say the least. However, here are a few blogs, in hyperlink, that I found helpful and spot on for today’s content writers.

Brand Fans: This blog totes the effectiveness of word-of-mouth, or word advertisement.

Getting Started: This blog is perfect for the beginning content marketing writer. It’ll splash your feet a little bit, so that getting them wet the first time won’t be so scary.

Audience Matters: I found this blog extremely helpful in understanding my audience. Writing for the right audience is probably the most important factor in content marketing strategy.


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Claire has been in the business of writing for ten years+. As a freelance writer she specializes in web content and press releases . She also has a flare for short story creative writing in the Erotica and Contemporary Romance genre. Claire will always deliver fresh and on-time content.

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