How Often Should I Publish Fresh Content?

Everyone knows content is king, but not everyone is able to create new, engaging content on a regular basis.

If you are trying to keep your site updated, you might be wondering just how often you are supposed to publish new website content for best results. Read on for the answers you need.

The Point of Posting New Website Content

Before you determine how often to post, you should know why you can’t let your website content get stale. The reason you need to update your site often, for SEO purposes, is to get the attention of the web crawlers that search engines use.

The more frequently you post fresh content, the more often web crawlers will go to your site, giving you a chance to improve your rankings on search results.

Of course, your rankings will only improve if the content you post is original and of high quality, which means you have to pair great content with frequent posts for the results you want.

Posting Fresh Website Content Daily Works Best

Many website owners wonder how often they should post new content, and the short answer is at least once a day. If you happen to have enough ideas and time to write more, many experts recommend that you post fresh website content 3 to 5 times per day.

Just make sure your posts are all of high enough quality that they can inform or entertain your audience. If you cannot keep up this pace without reducing post quality, stick to posting once per day.

Make the Most of Your Posts

If you cannot publish new website content at least once a day, you might need a little help getting the attention of web crawlers. One way to do this is to post on the day when web content gets the most views. According to website experts, that’s Monday.

In particular, try posting content by 11 am, because that’s the time of day when content gets the most views. So if you can only update your content once per week for now, that’s when you should do it.

Keep in mind that updating your site does not have to mean writing new blogs daily. It can also mean rewriting old website content, such as descriptions of the products or services you offer.

You can simply improve the wording and add some keywords for SEO purposes. And once you make improvements to your site, be sure to let your audience know by getting on your social media accounts and sharing links to your new website content or blog posts!

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Amber has been writing and editing for over 7 years. She has a BA in Journalism and is reliable and punctual. Her clients frequently say she goes above and beyond the requirements for each assignment. She has written about everything from legal and health topics to family and business matters.

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