There is a classic rule in business:
Good. Fast. Cheap. Pick 2.
This rule even applies to content marketing. If you want good quality writing that is delivered quickly, you need to be prepared to pay for it. If you want fast content at a low price, you need to sacrifice quality.
And, if you want good content at a low price, it will take a while. You can’t break the rule, but you can bend it a little.
When looking for blog writers for hire for your content marketing campaign, focus on the following strengths in order to maximize the speed, quality, and cost of your content marketing.
Typo Free Copy
One of the keys to effective market contenting is getting others to share it. Readers are more inclined to share content that is free of typos. The occasional typo will slip through, even with the best writers, but you want to avoid writers that consistently make uncorrected mistakes.
Fast Turn Around Time
As the old saying goes: time is money. This is especially true with blogs, which need to be updated regularly to keep readers fully engaged. A good blog writer will hit every deadline.
A great blog writer will blow away the deadlines by hours or even days, giving you more time to better incorporate the content into your marketing campaign.
The tagline for Secret deoderant is “Strong enough for a man, but made for a woman.” This is a great, memorable tagline that is completely irrelevant marketing for male customers.
You want to hire blog writers that can provide content marketing relevant to your target audience. No matter how excellent the prose, if the content is irrelevant to the audience, it simply won’t have much of an impact.
The best blog writers for hire are those that are communicative and responsive. A highly responsive writer can adjust content to better match your goals, especially if they change rapidly.
Additionally, a highly responsive writer becomes a resource that you can consult with to better improve your content marketing. If the only communication you have with your blog writer is the instructions you provide, the content is likely to be less personalized and less engaging to your audience.
Hiring a Writer
Finding all of these qualities in a single writer can be difficult. There are millions of freelance writers in the market.
Engaging the services of a content creation website will ease your search, since the website will do most of the hard work of identifying the best writers with these characteristics, freeing you to make the final decision after it has been narrowed down to a short list of highly qualified individuals.