Duplicate vs. Fresh SEO Content – Advice From Google’s Webspam Team Leader

Duplicate vs. Fresh SEO Content - Advice From Google's Webspam Team Leader

When it comes to website content, fresh is best. Scraped or auto-generated content is just a big ole' waste of time, money and resources.

Says who? Matt Cutts, the leader of Google's own Webspam team, that's who.

In one of his recent YouTube Q & A sessions, Cutts answers the question of whether or not it's useful to re-post content (including press releases, blog posts and articles) from other sites.

The short answer? No.

Google has made their mission clear from the get-go – they're dedicated to "providing the best user experience possible", and to that end, the search engine giant is constantly 'tweaking' their algorithms.

According to Cutts, "Google focuses on high quality content" by focusing on 3 main factors:

  • "Discretion"
  • "Curation"
  • "Content"

Cutts explains that marketers, website owners and businesses who want to make the most of their SEO content marketing strategies should look at:

  • Why would users want to return to my website?
  • What value am I providing visitors with each piece of content on my website?

He uses the NY Times as a cystal-clear example of a website that, in Google's eyes, does everything right when it comes to content creation, discretion and curation.

What's So Wrong With Duplicate SEO Content?

According to Cutts, "It's probably not worth just having automatically generated stuff that could be duplicate content".

That's right. Sourcing and posting auto-generated RRS feeds, passed-around press releases and scraped content is at best, a waste of time, money and resources.

And if you really go all-out with recycled content, you run the risk of being reported directly to Google by virtually anyone who's online.

It's time to stop scraping for content and start creating your own, high-quality SEO content – or hire the pros to do it for you!

After all, while Cutts doesn't claim that Google has any plans to penalize sites with non-malicious duplicate content, he's perfectly clear when he states ""Why not just concentrate on the good stuff"? Indeed.

Drew Davis

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Drew Davis is a full-time professional copywriter who crafts web-optimised newsletters, blogs, product descriptions, press releases and articles. Drew has a solid track record of producing content that is engaging, meaningful and accessible. She translates complex ideas and concepts into scannable, sharable copy that delivers real results for her clients.

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0 thoughts on “Duplicate vs. Fresh SEO Content – Advice From Google&# …”

  • Avatar

    Great article! This is an incredibly useful perspective backed with a strong source (Matt Cutts). As a new writer, I appreciate your contribution to my development though creating an article that will help me as I write SEO content for clients. Thank you!

    • Avatar

      As a journalist, I know that a good source is everything when looking for information. No doubt there are few better sources for information on this topic than Matt Cutts.

  • Avatar
    Cassandra Parsons says:

    Thank you Drew for this information. It was an at-a-girl for my struggles in insuring that I am providing my clients with the best and freshest articles that I possibly can. Especially when I rank myself a novice in regards to proper SEO content creation, and you have eased my mind.

  • Avatar
    Cassandra Parsons says:

    Thank you Drew for this information. It was an at-a-girl for my struggles in insuring that I am providing my clients with the best and freshest articles that I possibly can. Especially when I rank myself a novice in regards to proper SEO content creation, and you have eased my mind.

  • Avatar
    Victor Peters says:

    Thumbs up Drew.Thanks for following up on that on behalf of may other freelance writers here.I totally with you that fresh content is the best and there is no value in content duplication.

  • Avatar
    Georgia Potts says:

    I’ve been following Matt Cutts for quite some time. He was let a lot of info out that can be hard to get elsewhere. Both his blog and his YouTube channel are worth looking at.

  • Avatar

    I can understand why duplicate content would seem like a good option to try and capture the market that didn’t see it the first time or tweaking but I don’t think it is really the answer fresh is best.

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