The Case for Fresh Content

No matter how big or small your online business is, consistently creating fresh content is a surefire way to increase site traffic. Keep reading to find out why it is important to update your content, as well as a few tips on how to do it efficiently.

Why Fresh Content Is Important

Blog Ergo Sum: I Blog, Therefore I Am

As any online business owner will tell you, if you aren’t listed within the first three pages of a search engine result, your business may as well not exist.

SEO guidelines evolve all the time to ensure high quality, relevant results for the user, making it difficult for online marketers to ensure high rankings. However, there is one SEO strategy that you can always count on: search engines love fresh content.

While you may not see the wisdom in taking the time to update your product and service descriptions every week, you cannot let your website become stagnant. If you have a blog (and you should!), adding a couple new entries each week is an easy way to add fresh content to your site. As Jeff Bullas explains, regular content writing demonstrates to search engines that your website is up-to-date, active and worthy of high rankings.

Fresh Content Creates a Social Hub

Regular content writing gives your followers new opportunities to interact with your brand. An interesting, on-site blog with regularly updated content allows you to:

  • build a social network
  • create contagious content
  • transform casual visitors into engaged, loyal followers

Fresh Content Establishes You as an Expert in Your Field

Regular content writing is a great way to demonstrate to your followers that you are knowledgeable in your field. By consistently updating your content, you can show that you are up-to-date on the trends and ideas that interest your customers.

3 Easy Tips for Generating Fresh Content

1. Update Old Content

While giving older pages a facelift isn’t considered by search engines to be quite as fresh as a brand new page, it is a quick and simple way to update your site. However, remember that search engines don’t just consider when the page was last updated. When you incorporate fresh content into an older page, make sure you actually rewrite a significant portion of the page.

2. Use Visuals

Infographics, informational videos or relevant photos are not only easy to share across social media platforms, but they are a quick way to give your site some fresh content.

3. Keep Content Concise and Scannable

Bulletpoints, short sentences and subheadings not only make it easier to organize your thoughts, they also allow your reader to quickly read your content.

By ensuring that you are keeping up a steady stream of fresh content, you can increase your website traffic, create brand loyalty and improve your bottom line.


Article by

Katelyn Macdonald is an experienced freelancer with a Bachelors of Science in Business. Her work includes, but is not limited to, blog posts, product reviews and press releases. She also has experience in writing articles pertaining to travel and health-related topics. Katelyn Macdonald works hard to ensure her clients' satisfaction.

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