How to Become a LinkedIn Warrior: 3 Personal Branding Tips

How to Become a LinkedIn Warrior: 3 Personal Branding Tips

How to Become a LinkedIn Warrior: 3 Personal Branding Tips

When it comes to B2B content marketing, LinkedIn is truly the king of the Internet. Between its 330+ million users and its recently expanded features, like publishing and online learning, it is the social launching pad for professionals and brands alike.

Building Your Personal Brand on LinkedIn

It’s time to delve into how individuals — from CEOs to bootstrapping entrepreneurs — use the professional networking platform to promote their personal brands, get more clients, and earn respect as thought leaders.

Communicate Your Uniqueness

LinkedIn’s co-founder, Reid Hoffman, specifically offered the following advice to entrepreneurs, (and any professional looking to stand out from the crowd): “One of the things about competitive differences is you really have to think ‘How am I almost world class?’”

Stand out by creating a dynamic profile that include links to your personal blog, social profiles, and associated company, if applicable.

Keep Your Audience Engaged

Since becoming a publishing platform, LinkedIn redefined networking to include an emphasis on thought leadership, which has helped many professionals become thought leaders in their industry.

As Content Marketing Institute points out, publishing attention-grabbing headlines, custom opt-in offers, and helpful content your audience cares about can reel in hundreds of subscribers and potential partnerships.

Reach Out and Make Connections

To build your personal brand with any measure of success, you’ll need to crawl out of your comfort zone and make new (and potentially beneficial) connections. Publishing content is one way to enhance networking, but it lacks a personal touch.

Spend time crafting personal messages, looking for connection opportunities within your existing audience, and reaching out to influencers to boost your numbers. In addition to attracting more leads, having a large network on LinkedIn positively affects how users view your brand’s credibility and importance.

How Does Your Personal Brand Measure Up?

How are you different, and what will you add to the conversation? Furthermore, where will your content travel? Follow the above tips to build a captivated professional following on a platform that works non-stop to promote your personal brand.

Claire Alston

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Claire holds a psychology degree and years of experience as a writer. She is knowledgeable about business, marketing, health, and art, but can adapt to diverse content needs. With a strong commitment to deadlines and unique content creation, Claire provides engaging and informative copy tailored to any audience.

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0 thoughts on “How to Become a LinkedIn Warrior: 3 Personal Branding Tips”

  • Avatar
    Georgia Potts says:

    I keep being intrigued by how LinkedIn is being used. It seems like it keeps evolving as more and more people see the value in being a part of it.

    • Avatar
      Corbin Bartoli says:

      Me too, Georgia. I remember when it first came out, and everyone was confused about it. I wish I took the time to get into it back then, when everyone was still new to it. Now, thankfully with posts like this, it isn’t so intimidating, but I still have a lot to learn.

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    Seeing yourself as a personal brand is extremely important, and it always has been. As recruiters say, you have to “sell yourself.” LinkedIn is another way to sell yourself. Great points on how to go about doing that.

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    Joanna Morgan says:

    Oh LinkedIn how I love and loathe thee…. this article is exactly what I needed to encourage me to go back to LinkedIn. It’s a great resource for someone who knows how to use it – and until now, I didn’t know. Have you used these tips, and have you had luck? I’d love to know.

    • Avatar
      Georgia Potts says:

      I know, I keep seeing articles about how I can use LinkedIn more efficiently, and it gives me inspiration to use it more often!

    • Avatar
      Corbin Bartoli says:

      You’re not the only one, Joanna. LinkedIn is something I’m still very tentative about using. Mostly because I haven’t had a real need to use it yet. That time is fast approaching though. Thankfully, this post helps with that.

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    Annabelle Dunlap says:

    I’m a huge LinkedIn fan! It has become my go-to social media website for making connections and networking in the writing community. Great tips! Thanks for sharing.

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    Charlotte Noble says:

    It is interesting to see that users continue to have a real love/hate relationship with this platform! I am certainly going to use your hints Claire and try to re-kindle my romance with LinkedIn. At first I thought it was like a grown up Facebook but I have yet to see how it is useful unless I am looking for a job. Your article made complete sense so I guess I need a branding re-vamp. Thanks!

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    Vincent Moore says:

    LinkedIn is a great way to network with professionals and showcase your skills. I was able to land my current day job via LinkedIn via third-party recruiter. Thanks for the great article!

  • Avatar
    Jerry Bowlin says:

    Good information thank you! I did not realize that I could utilize my LinkedIn profile to help with my content writing…I will definitely have to make use of these tips!

  • Avatar
    Victor Peters says:

    Congratulations Claire for the extensive research whose result we are now seeing in this post. I can’t agree more with the fact that there is need to communicate one’s uniqueness so as to bring out what really makes him or her different from the others.

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