Are Product Descriptions Ruining Your Business?

You’ve got great products, a beautiful website and an editorial calendar filled with excellent topics. You’re determined to post the most valuable content you can find from experienced freelance writers, but even with a blog full of original articles, your sales remain the same. What have you forgotten?

Manufacturer’s Product Descriptions Sabotage Your Sales

You’re busy with social media engagement and numerous other marketing techniques. You’ve even found Facebook post writers to help share relevant content from other sites. It’s understandable if you want to use the manufacturer’s product descriptions to save time and money …but don’t!

You’ve worked too hard to settle for copy and paste product description verbatim from manufacturers’ websites. Don’t sabotage your site’s traffic and sales by sharing the same dull product descriptions that hundreds, if not thousands, of your competitors are using!

While you may not realize it, Google will actually filter your site out of consumer search results for duplicate product descriptions. You have enough competition already. The last thing you need is to be penalized by Google! How will your products stand out if they appear the same as everyone else’s?

Engaging and Original Product Descriptions

You’ve accidentally overlooked the true value of relevant and engaging product descriptions that are SEO friendly and pleasing to Google and other search engines.

Perhaps you never realized that Google actually penalizes sites that use duplicate content …even copied product descriptions, by filtering them away from top search results, no matter how original the rest of your site is!

While it is impossible for Google and other search engines to rank sites with duplicate content, hiring creative keyword savvy product description writers will not only help boost organic search rankings but also assists with perfect landing pages for shopping engines and make your business stand out!

Keyword Rich Product Descriptions

Now that you know how valuable original product descriptions are to search engines and your online business, you should take another look at those duplicate product descriptions provided by the manufacturer.

You need relevant keywords to optimize your product descriptions to attract buyers and increase traffic. Did you notice the obvious lack of keywords in those copy and paste product descriptions? 

Product Descriptions Help Your Customers too!

Freelance product description writers with superior writing and English skills will help describe your products and explain their best features in a way that not only builds sales, but also helps your customers make educated decisions about the brands they buy.

Don’t make the mistake of hiring inexperienced freelance writers for your product descriptions as one misspelling or grammar issue can taint the credibility of your business and the quality of your merchandise.

Perfect Product Descriptions Revealed!

Great sales copy that truly helps your consumers will include an equal balance of product details and product benefits. A professional product description writer can easily add the keywords you need to help rank your site without losing the quality and flow of the writing.

Consider text that is between 80 and 125 words for your product descriptions, which should allow plenty of room to add the main features and benefits as well as the necessary keywords. Too much length and busy consumers won’t take the time to read them.


Article by

After pursuing an AAS in Nursing at Three Rivers College and Black River Technical College, Kerri found her true calling was writing. Now a full time writer on Crowd Content, she delivers original work that is highly researched and well-written, and is quick to welcome direct orders.

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