What Is Quality Content? #CMWorld Edition

Two weeks ago, I asked the question, what is quality content?

In the article, we heard from four bona fide content marketing thought leaders. We also checked out some pre-existing research on the question and heard from you, the audience, in the comments section.

Overall, it was a great exercise. We heard some amazing answers giving insight on what the term quality content really means.

But we didn’t stop there. Last week, we asked the same question to 2,500 marketers at Content Marketing World – one of the largest and most respected content marketing conferences in the world.

The response from everyone in attendance was amazing! High profile marketers were digging deep to really explain what they believe quality content is.

I mean, sure, it probably helped that we were giving away some hip content marketing tee shirts in exchange for a comment, but the sincerity was admirable and what came out of it was inspiring, to say the least.

But, don’t take my word for it – watch the video yourself to see how the attendees of CMWorld 2014 define quality content.

Thank You to CMWorld Attendees!

We want to thank all participants for getting in front of the camera and providing such passionate responses! In particular, we’d like to thank the following participants who were featured in the final video:

Dan Rosenbaum, Center Ring Media
Meredith Millman, TELUS Communications
Jay Baer, Convince & Convert Digital Marketing Advisors
Michael Raybman, Reactor Media
Heidi Cohen, Actionable Marketing Guide
George Rafeedie, Tell Your Story Brand Communications Inc.
Cindy Valladares, Tripwire
Trey Pelz, Clear Entertainment and Marketing Group
Lauren Moskowitz, Marketo
Celia Brown, SAP
Primoz Inkret, Business Media
Kimberly Collins, Wonderlic
Kevin Michalowski, US Concealed Carry Association
Lauren Martinez, American Greetings
Janet Tyler, Airfoil
Helena Dobbins, Airfoil
Dayna Rothman, Captora
Jen Konecny, NotYourMamasMarketing.com
Andrew Bredenkamp, Acrolinx
LaToya Smith, Brass City Media, Inc.
Brandi Rice, Allegion
Karl Bear, Cassel Bear
Chris Peterson, SnapApp
Patti Boerger, Freddie Mac
Vicki Kreher, Southern Illinois University
Sarah Skerik, PR Newswire

Do You Agree?

Do you agree or disagree with the attendees of Content Marketing World? Let us know your opinion in the comments below.


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Clayton is the Founder and CEO at Crowd Content, a content marketplace for clients and high performance writers. He enjoys writing about marketing ideas and content trends.

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0 thoughts on “What Is Quality Content? #CMWorld Edition”

  • Avatar

    Great compilation, though I’d love to know what people think is “engaging” content. It’s a buzzword, alright, and certainly related and integral to content marketing, but I don’t think we all agree on what that means.

  • Avatar
    Christina Hart says:

    Love that you included the video. I think everyone did a great job describing exactly what good content should be. I love the line at about 1:24. “It takes you, it grabs you, and you just can’t get enough of it.” Great explanation for what quality content should be!

  • Avatar
    Christine Card says:

    I think words that catch a person’s eye are engaging. Very much like making eye contact when having a conversation. It is the flow of words that keeps the eyes of an audience reading. There are so many different dynamics that the act of writing for the readers that makes the difference. Knowing your target audience has a huge impact on the style of writing and words that will catch their eye.

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    Lewis Kipling says:

    I’m immensely happy to hear you say that, Clayton. The difference between “quality content” (QC) and “engaging content” (EC) is far more than semantics. If QC is content that is credible, valuable, relevant, etc., we must still engage our readers in order to deliver it. For content to be effective, both elements are essential; (QC-EC) = unread.

    • Avatar

      That’s absolutely right. If content isn’t engaging, it doesn’t matter how good it is. Content that goes unread might as well not exist.

  • Avatar
    Georgia Potts says:

    How did I not know about the conference?! I’m certainly glad that you let us all know what happened there and who attended!

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