The 3 Types of White Papers – And Why You Should Care

Some marketers are a bit like cats — they love chasing after laser beams and shiny objects, but they’re frequently left with little to show for their efforts. That’s because innovation often comes at the expense of efficacy. What’s new and different isn’t necessarily what works the best, and that’s why CEOs using Snapchat filters […]

White Paper or E-Book: What’s the Difference?

Content marketing is often about selling products or selling services. But certain forms of content marketing are instead about selling solutions, strategies, or techniques. The two main ways to market a strategy is with a white paper or with an e-book. Which option you use depends entirely on type of strategy or solution you are […]

5 Time-saving Tips for White Paper Writers

White papers are a highly effective marketing tool that, when done correctly, can relay content that is rich in information. Whether you are writing the white paper yourself, or hiring a professional writer to create an effective white paper, you can: Provide valuable information about current events and how they affect your company Present new […]

Who’s on Your Business Content Writing Team and How Do You Manage Them?

According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]

The Long-Term Value of Content and Why You Shouldn’t Put Off Creating It in the Short -Term

Albert Einstein said, “In the middle of difficulty lies opportunity.” He was encouraging others to face problems with the knowledge that they might find a way to resolve them or learn from the experience. Many businesses — online and off — are facing serious challenges in 2020, particularly given the impact that COVID-19 is having […]

The Complete B2B Content Creation Guide

With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]

How Does Ghostwriting Work? The Complete Guide to Hiring the Voice Behind Your Message

Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]

Content Advertising: How to Leverage Paid Ads in Your Content Marketing

In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]

Is Long-Form Content the Way to Go?

Most web marketers will tell you that these days, long-form content is king. Gone are the times when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their client’s search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2018 study on blogging, post lengths […]

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