The 3 Types of White Papers – And Why You Should Care

Some marketers are a bit like cats — they love chasing after laser beams and shiny objects, but they’re frequently left with little to show for their efforts. That’s because innovation often comes at the expense of efficacy. What’s new and different isn’t necessarily what works the best, and that’s why CEOs using Snapchat filters […]

White Paper or E-Book: What’s the Difference?

Content marketing is often about selling products or selling services. But certain forms of content marketing are instead about selling solutions, strategies, or techniques. The two main ways to market a strategy is with a white paper or with an e-book. Which option you use depends entirely on type of strategy or solution you are […]

5 Time-saving Tips for White Paper Writers

White papers are a highly effective marketing tool that, when done correctly, can relay content that is rich in information. Whether you are writing the white paper yourself, or hiring a professional writer to create an effective white paper, you can: Provide valuable information about current events and how they affect your company Present new […]

What Makes Good B2B Copywriters, and How Can You Find Them?

In 2019, B2B content marketing is about so much more than organic traffic and generating the all-important click. Yes, SERP performance and conversions are critical to success — and those are both things B2B copywriting and content should address. But great B2B copywriters provide additional benefits. Stellar B2B content positions you as a leader, an […]

How Can PR Support Your Content Marketing Strategy?

News flash: Press releases aren’t the outdated rotary phones of marketing you may think they are. While it’s true we no longer rely solely on PRs to let journalists know about an event or appearance, we’ve found a new use for these handy pieces of communicatory collateral. Learning how press releases support your content marketing […]

How Creating Content With E-A-T In Mind Can Help Future-Proof Your Site Against Algorithm Changes

If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]

Posted in SEO

Can You Outsource Landing Page Copywriting? 7 Things to Consider First

Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair. You need a writer who can convey the best aspects of your product or service to consumers and convince them to buy in; numbers and data work, but only if they’re buoyed by emotion. People want a reason to […]

4 Qualities a Good Content Writer Needs Heading Into 2019

Writers are expected to master all kinds of skills—they’re supposed to have fantastic grammar, a hint of wit, the ability to describe even the most mundane things in vivid detail and a talent for downing barrel-sized cups of coffee in a single gulp—but with all that skill comes a tendency to overlook something important. One […]

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