The 3 Types of White Papers – And Why You Should Care

Some marketers are a bit like cats — they love chasing after laser beams and shiny objects, but they’re frequently left with little to show for their efforts. That’s because innovation often comes at the expense of efficacy. What’s new and different isn’t necessarily what works the best, and that’s why CEOs using Snapchat filters […]

White Paper or E-Book: What’s the Difference?

Content marketing is often about selling products or selling services. But certain forms of content marketing are instead about selling solutions, strategies, or techniques. The two main ways to market a strategy is with a white paper or with an e-book. Which option you use depends entirely on type of strategy or solution you are […]

5 Time-saving Tips for White Paper Writers

White papers are a highly effective marketing tool that, when done correctly, can relay content that is rich in information. Whether you are writing the white paper yourself, or hiring a professional writer to create an effective white paper, you can: Provide valuable information about current events and how they affect your company Present new […]

Content Advertising: How to Leverage Paid Ads in Your Content Marketing

In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]

Is Long-Form Content the Way to Go?

Most web marketers will tell you that these days, long-form content is king. Gone are the times when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their client’s search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2018 study on blogging, post lengths […]

Outsourcing Content Writing: Tips for Finding and Working With Writers for Excellent Content Marketing Results

Content marketing is always evolving, and it’s definitely not going away. In fact, 70% of B2B content marketers report their work drove more results in 2018 than in previous years, so it looks like the competition is simply heating up. With so much riding on a consistent, quality publishing schedule, outsourcing content writing makes a […]

6 Content Marketing Tips That Ensure You’re Following Best Practices for 2019

Connecting with your audience is hard. Building relationships is even harder. Converting those readers into loyal customers can seem so daunting it makes a career change or at least an indefinite sabbatical in the Antarctic look downright reasonable.  Running is for the weak, though, and you’re the kind of ambitious and determined go-getter that’s ready […]

What is Copywriting and What Are Its Best Practices for 2019?

Technically, copywriting occurs whenever you create content for promotional, advertising or marketing materials. Your blog posts, social media posts and Google text ads are all copy. So is the content in marketing emails, case studies, catalogs and website landing pages, because these are all tools meant to market or sell your products or brand. But […]

What Makes Good B2B Copywriters, and How Can You Find Them?

In 2019, B2B content marketing is about so much more than organic traffic and generating the all-important click. Yes, SERP performance and conversions are critical to success — and those are both things B2B copywriting and content should address. But great B2B copywriters provide additional benefits. Stellar B2B content positions you as a leader, an […]

Sign Up for the Crowd Content Newsletter

Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.