What Is Bounce Rate? What It Means and Why It Matters

When visitors land on your web page, it should be as captivating as possible, enticing them to stay instead of bouncing to another site. Marketing professionals often use bounce rate as a metric to gauge this engagement, but it’s much more complex than it appears. Visitors bounce for many reasons, and it takes some digging […]

Posted in SEO

Will AI Replace Writers? What Today’s Content Creators and Digital Marketers Should Know

For people in digital marketing and content creation, AI technology and machine learning haven’t just taken the world by storm — they’ve seemingly changed it overnight.  Since ChatGPT’s initial launch in November 2022, dedicated content writers who have spent a lifetime sharpening their skills have been struggling to find the same amount of work. Content […]

6 Steps to Find and Vet Content Creators for Your Next Campaign

In today’s world, a diverse content catalog that’s helpful and informative isn’t just a “nice to have.” This content collection, rich in useful and educational materials, is not merely an optional asset; it’s a critical component in your strategy for search engine optimization (SEO) and improving visibility.  After all, content doesn’t just sell your products; […]

Content Scaling Strategies to Amplify Your Content Production

Attention spans are fleeting, and competition is fierce. Your content needs to be more than high-quality — it needs to be everywhere. But content scaling doesn’t mean churning out endless blog posts or flooding social media. It’s a strategic method for amplifying your message, reaching wider audiences, and driving tangible results without sacrificing quality. Consider […]

The Ultimate Guide to Landing Page Structure

Your marketing campaigns have done their job, parachuting audiences onto your website. Now, it’s time for your landing pages to take over. Whether you want customers to sign up for a trial, subscribe to a list, or make a purchase, having an effective landing page structure can be the difference between a successful conversion and […]

How to Hire and Work With a SaaS Copywriter

B2B SaaS copywriters are the Swiss Army knives of the software used in a service industry. They go beyond typing words on a screen to help shape the narrative and increase the efficacy of entire campaigns. Regarding  market share and competitive edge, PayPal cofounder Peter Thiel once said, “Customers won’t care about any particular technology […]

Topic Clusters

If there’s one thing you can always count on when it comes to digital marketing, it’s that the game is always changing. Search engines update their rules, people’s preferences shift, and competitors always seem to be onto the next big thing. In other words, what may have worked like gangbusters for your brand only a […]

5 Strategies for Writing Blog Intros That Engage Your Audience

Today’s the day. You’re about to unearth a treasure map outlining how to create content that captivates your audience and ranks high in the SERPs. It all begins with mastering the art of writing blog intros.  Intros set the stage for that all-important first impression — not just for a specific article but for your entire […]

10 Tips for B2B Copywriting That Converts

Discover ways to improve your B2B copywriting and create content that attracts attention and convinces business customers to work with your company. Boost Conversions With Better B2B Copywriting Copywriting is the heart of every content marketing strategy for B2B companies. The text bears a heavy burden when you’re ranking a business website or driving traffic with […]

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