Content Marketing vs. Social Media Marketing: Key Differences and Which to Use When

Conversations about both content marketing and social media marketing continue to dominate the digital marketing landscape. However, many people still confuse the two, often mistaking one for the other. Some even treat them as identical, using both terms interchangeably. In actuality, content marketing and social media marketing are two very different disciplines. But they do […]

How to Write a Great Social Media Post

For many people, engaging with brands on social media is a part of everyday life. This presents an opportunity for companies to position themselves in front of both current and potential customers. Whether you’re targeting other businesses or marketing directly to consumers, your social media posts can help your audience get to know your company […]

Here Are the 5 Best Social Media Management Tools for 2023

In 2023, social media is a mainstay. If you’re in marketing, you’re using it. Full stop. Businesses leverage social media because it’s effective. After all, hundreds of millions of people use sites like Facebook, Twitter, Pinterest and Instagram daily. That’s a lot of eyeballs scrolling through media feeds. And a lot of opportunities for new […]

Social Media SEO: Essential for Businesses in Every Industry

Search engine optimization, commonly called SEO, is a set of techniques used to improve a website’s search engine rankings. The higher your pages rank, the more visitors you’re likely to attract, leading to increased sales. Although social media usage doesn’t directly influence your page rankings, it can help you drive more traffic to your website, […]

Social Influencer Marketing: A Must-Have or a Waste of Time?

Adblock use is soaring. Consumer trust in advertisers is crashing. The new dilemma for marketers: How do you get your message across to people who don’t want to hear it? Cue the rise in social influencer marketing. Does this type of marketing work? You’ll hear a lot of debate from brand marketers. Take a look […]

How to Craft Social Media Content Your Audience Will Love

Establishing a social media presence requires content that motivates your readers to care about the conversation that you’re trying to have. A good social media campaign should let a follower know that you understand their perspective and can offer something small that adds to their day. Let’s take a look at some social media content […]

The Complete Guide to Digital Marketing vs. Content Marketing

Today’s business landscape is hyper-competitive, so modern marketers have their work cut out for them and then some. Digital interfaces, search engine algorithms, and consumer tastes are constantly changing, so there’s no guarantee that what worked well in the past will still work today, let alone in the future.  Fully understanding best practices when it […]

How to Create a Landing Page That Converts

A landing page is a powerful marketing tool designed to lead and drive conversions. Its primary function sets it apart from other web pages. Designed to be streamlined and persuasive, landing pages eliminate distractions — like navigation and other menus — to guide users toward a desired action. Landing pages get their name from their […]

E-Commerce Content Strategy in 2024: A Comprehensive Guide

Consumers are filling their virtual shopping carts to the brim, pushing retail online sales to an estimated $6.9 trillion in 2024. A comprehensive e-commerce content strategy can help you chisel out a piece of this lucrative market, boosting your brand’s visibility and persuading customers to choose your business for their needs. To stand out, you […]

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