Moving the Needle: How to Make A Press Release Newsworthy

Whether your business is a single-person startup or a multinational conglomerate, at some point you will need a quality press release. From a maxed-out crowdfunding goal to new must-have product or service, press releases are a simple, cost-effective way to get the word out about your good news. Press releases date back to the ancient […]

5 Tips for Optimizing Your Press Release

You have taken the time to put together a well-written press release, but aren’t getting the results you were hoping for. What could have gone wrong? One possible reason for the lack of readership could have something to do with the fact that it hasn’t been picked up by the search engines. There are plenty […]

How to Find the Newsworthy for Your Press Release

When writing (or ordering and buying a press release) a press release, a common mistake is to treat it just like an article. In fact, press releases are not like articles in form, structure, components or even in the end goal. A press release is there to publicize an event, a company, a project or a […]

The Secret of Writing a Press Release that Actually Gets Read

In today’s world, lots of information is disseminated via social media. This is a platform for the type of person that wants to know that things are happening, but doesn’t want details. But there is also a type of person who wants to be informed. For this type of person, a press release is a […]

A Guide to Writing a Great Press Release

At one point in time, a press release writer only needed to post a well-written press release in a few conspicuous places to effectively reach their target audience. Today’s consumer is highly selective with how and where they receive information. By understanding the different attributes of a press release, as well as how to market […]

What Every Press Release Writer Must Know

Press releases have been a cornerstone of public relations since their inception nearly a century ago. While they have always received a great deal of criticism, they remain one of the most effective tried and true ways to produce results. As a press release writer, you have the responsibility of creating awareness of a new […]

Crowd Content Releases Powerful Content Marketing Platform for Businesses

Over the last 6 months, the team at Crowd Content has been listening to feedback from the content creation world. We’ve heard from existing clients, would-be clients, and writers, all telling us what they need to execute successful content strategies. We’ve taken this feedback and infused it into the brand new Crowd Content – a […]

What Are the Principles of Communication?

Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product descriptions and other marketing endeavors. But what are the principles of communication, and how can you use them to improve your marketing content? In this blog post, we’ll explore seven […]

Do you Need a Content Writer or a Copywriter?

Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]

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