Moving the Needle: How to Make A Press Release Newsworthy

Whether your business is a single-person startup or a multinational conglomerate, at some point you will need a quality press release. From a maxed-out crowdfunding goal to new must-have product or service, press releases are a simple, cost-effective way to get the word out about your good news. Press releases date back to the ancient […]

5 Tips for Optimizing Your Press Release

You have taken the time to put together a well-written press release, but aren’t getting the results you were hoping for. What could have gone wrong? One possible reason for the lack of readership could have something to do with the fact that it hasn’t been picked up by the search engines. There are plenty […]

How to Find the Newsworthy for Your Press Release

When writing (or ordering and buying a press release) a press release, a common mistake is to treat it just like an article. In fact, press releases are not like articles in form, structure, components or even in the end goal. A press release is there to publicize an event, a company, a project or a […]

The Secret of Writing a Press Release that Actually Gets Read

In today’s world, lots of information is disseminated via social media. This is a platform for the type of person that wants to know that things are happening, but doesn’t want details. But there is also a type of person who wants to be informed. For this type of person, a press release is a […]

A Guide to Writing a Great Press Release

At one point in time, a press release writer only needed to post a well-written press release in a few conspicuous places to effectively reach their target audience. Today’s consumer is highly selective with how and where they receive information. By understanding the different attributes of a press release, as well as how to market […]

What Every Press Release Writer Must Know

Press releases have been a cornerstone of public relations since their inception nearly a century ago. While they have always received a great deal of criticism, they remain one of the most effective tried and true ways to produce results. As a press release writer, you have the responsibility of creating awareness of a new […]

Crowd Content Releases Powerful Content Marketing Platform for Businesses

Over the last 6 months, the team at Crowd Content has been listening to feedback from the content creation world. We’ve heard from existing clients, would-be clients, and writers, all telling us what they need to execute successful content strategies. We’ve taken this feedback and infused it into the brand new Crowd Content – a […]

The Cost of Hiring a Freelancer vs. an In-House Writer

Marketing is mandatory for companies and other organizations. Whether you have a new product for consumers or a fundraising need for your charity, marketing is the way you connect with your audience. And all marketing is content. Each of these is made of content — content that someone or some team created.  No matter what […]

How Ghostwriters Help You Conjure Up the Right Words

Customers love to get insights and tips to grow their businesses, especially from experts in the know. But how can you reach prospective customers and share knowledge when your company’s leadership doesn’t have time to write guest posts and articles? Cue the ghostwriter. These professional writers lurk behind the scenes and are invisible to audiences, […]

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