Meghan McKenzie | Posted on
11 minutes read
The secrets to winning with blog post marketing aren’t really secret. The keys to the conversion kingdom tend to be quality content at a consistent publishing schedule. But after weeks, months or years of publishing, simply keeping pace with your posting schedule can be daunting. One reason for that is blogger burnout. Whether you’re an […]
13 minutes read
Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn’t read like a robotic regurgitation of formulaic keywords and information you garnered from a 90-second internet search. That type of content does nothing to convert consumers, drive up revenue or foster positive behavioral metrics for […]
Meghan McKenzie | Posted on
10 minutes read
Words aren’t just words. These tiny bundles of potential have the power to make or break your business. Hiring a freelance content writer means you’re investing in that potential, but how will you find a content partner you can trust? The path to incredible content is best traveled with care, and selecting a writer is just […]
8 minutes read
How long should your blog posts be to attract visitors and rank highly with the search engines? Are shorter blog posts your best bet, or does long-form content generate more engagement? In a world of shifting content marketing expectations, it’s easy for companies to miss the mark and suffer the SEO consequences. Here’s what you […]
3 minutes read
Every year, content marketing changes and content marketing stays the same. Keeping up with it all can be more than a little confusing, huh? In the hopes of achieving reader engagement and building an impressive following, most marketers will be publishing daily and weekly blog posts in 2016. How can you be sure all of that […]
5 minutes read
Everyone wants to have killer blog content and floods of viral traffic from the social networks, but the majority of content on the web is really just not that good! In this post we are going to cover some of the basic tips you need to know to create killer content that gets people to […]
3 minutes read
Google rained a parade of algorithm changes on its search engine last year, all aimed at improving the results by devaluing content mills and link farms. This shook up search engine optimization (SEO) for many who found old tactics no longer worked. Fortunately, you can still win at SEO with articles and blog posts, especially […]
Meghan McKenzie | Posted on
7 minutes read
Quality content matters. Search engines and internet users have become increasingly bombarded with content. Websitemagazine.com shares that over 70% of businesses realize that publishing is an increasingly important role in marketing efforts and are investing heavily in content. That means the competition is fierce. Hiring blog content writers who can put the magic touch on your blog […]
7 minutes read
That’s a good question. SEO professionals always have optimization on their minds. Ensuring their websites, content, and blog posts are as optimized as possible is critical to their success. And, we’ve known for a long time that blog titles are a key element of optimizing a blog post. Brian Dean even states that they’re the […]
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