As most businesses know, content is king. 60% of marketers create a piece of content each day, and small businesses that have blogs receive 126% more leads than small businesses that don’t. What you have to say and how you choose to say it can differentiate your business from the competition, positioning you as a leader in your industry and a name that can be trusted. However, knowing the value of great content and being able to consistently produce great content are two very different things. The latter is regularly a challenge that isn’t always easy to achieve.
When you want to be sure all of your bases are covered, setting up a game plan with the support of a content writing service like Crowd Content is the best way to balance every plate with ease.
The Value in Content Writing Services
You may be saying to yourself, “I have in-house writers. What need do I have in a third party resource?” To a point, this is a good question. When you have a solid in-house writer, or even a team of writers, partnering with a third party may sound a little costly and more than a little redundant.
In spite of this, it’s important to realize that content needs are constantly shifting and changing. What worked yesterday may not work today, especially if you have special projects on the horizon. Should internal needs accelerate occasionally or your industry experiences seasonality that can drive expanded content needs, even the best in-house team may not be able to properly manage changing requirements without dropping the ball somewhere along the line. In these cases, a content agency can be a great way to fill in the gaps in order to meet deadlines without sacrificing marketing objectives.
“At my startup, we work with outsourced content creators – and write our own content,” explains Healy Jones, Founder of Fin vs Fin, a direct-to-consumer product comparison service. “While most marketers hire outsourced content creators to boost the volume of content they can make, we do so for another reason: third-party writers can be very helpful if you need specialized or technical expertise.”
Don’t have an in-house writer? This makes access to a content writing service all the more important. Without a pro to tackle your projects, a contract writer is the best possible resource. An expert trained in best SEO practices and the ins and outs of successful content marketing can help you create a strategy that resonates, and often at a price point that saves significantly over in-house hires. With the ability to partner with a writer on demand – for example, a few times a month for companies with low volume content needs – it’s easy to get the help necessary without a big investment.
Diversification in Content
A great writer is worth his weight in gold. The ability to build a compelling narrative around little more than a prompt or a topic takes considerable skill, and it’s not something anyone who took English in high school or university can accomplish. However, even the best writers have specialties and limitations; few writers can tackle every topic without complication on a timely basis.
Say, for example, you have an eBook project on the horizon. Maybe your in-house or preferred agency writer can tackle a job of that magnitude, but writers, just like those in any profession, have strengths and weaknesses. In the event that you need something outside the reach of your current resources, having a backup in place is a very good idea. While your in-house team focuses on your large projects, like your eBook, outsourced writers can pick up the slack by tackling the day-to-day tasks.
If you currently work with an agency rather than an in-house team and you’re comfortable with their services, ask yourself this – what will happen if your chosen writer gets sick and takes time off or, worse, quits entirely? Can your available resources cover the gaps, or might you find yourself without alternatives and deadlines looming?
“I do think it’s important to work with multiple vendors,” advises Sean Pour, the co-founder of SellMax, a car-buying service. “As companies’ policies change, pricing structures change, and quality may change over time. We do not want to be overly reliant on one particular service, so we diversify to future-proof ourselves.”
UK marketing leader and lead of content marketing at iwoca, Jamie Maddison, feels the same way: he sees the utility in what access to a variety of content experts can provide. “We use lots of different content providers: we have around 30 freelance journalists on file and we also use a couple of agencies as well. I think it’s a brilliant idea to work with lots of content providers as everyone has different strengths and weaknesses,” he explains.
The Bottom Line
When content counts more than ever, there’s no room for errors or missed deadlines. That’s why the right content partner makes all the difference. If you’re concerned about cost, don’t be: many content writing services don’t require regular orders and provide packages or pricing with flexible options that don’t require upfront payments or contract agreements. Instead, you pay when you need writing – and that’s all.
Crowd Content offers four different quality levels with pricing respective of quality and content expectations, making it easy for even growing companies to afford access to hundreds of top writers. Clients can order content of any length with flexible due dates. Most orders are placed to a mass marketplace to be selected by any writer of a selected quality level or above, ensuring prompt response times. Orders are available in standard content, Tweet, and Facebook post form for maximum flexibility.
For those who have larger-scale content needs, clients can choose favorite writers and create teams to make sure future orders go to the right experts. Writer profiles are complete with writing samples, areas of expertise, and writing history, allowing for clients to ensure they’re picking a writer that best fits specialization and style. Clients are also permitted to message writers for more information. If deadlines are tight or a specific niche is needed, account managers can reach out to writers they know are a great fit to best meet client needs without sacrificing deadlines or quality.
For those who aren’t confident managing their own projects or want additional services that go above and beyond placing basic orders, enterprise managed project opportunities allow for a hands-off approach to partnering with pros. These projects are operated, written, and edited by Crowd Content teams, offering a fast and efficient way to guarantee great content.
Content agencies are a great way to outsource anything that doesn’t match your writers’ strengths, ensuring a comprehensive and cohesive approach to content marketing. With a resource like Crowd Content, it’s possible to handle overflow projects, find writers for specialized projects, or manage the entirety of your content marketing needs – the choice is yours. Contact us today to learn more.