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SMX East Recap + The Dogs of SMX Part Two

3 minute read

November 15, 2018

Photo showing Crowd Content and SMX East logos overlaid on a city photo
Eric Hoppe

Director of Marketing

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It’s hard to believe it’s been 2 weeks since SMX East wrapped up in NYC.

We were there exhibiting and showing off our self-serve content marketplace as well as our fully-managed enterprise writing services.

It was a great experience for a number of reasons. We loved meeting hundreds of great folks at the conference and hearing directly what’s working well for them with SEO and PPC .

We also had the opportunity to check out a number of awesome sessions. SMX went above and beyond presenting a great lineup of speakers this year, and I’d really encourage you to check out the slides they’ve made available to see if any of the presentations can help you out.

A couple of presentations that I particularly enjoyed were:

Solving Complex SEO Problems

by Hannah Thorpe

Solving Complex SEO Problems By Hannah Thorpe from Search Marketing Expo – SMX

This presentation was awesome, and I think really captured where SEO is heading. Hannah goes in-depth discussing how Google is becoming a discovery engine, versus just a search engine. Be sure to check this out for some great advice on how you can optimize for discovery as well.

SEO Diagnostics – How to Identify Complex SEO Issues

by Arsen Rabinovich

SEO Diagnostics; How to Identify Complex SEO Issues By Arsen Rabinovich from Search Marketing Expo – SMX

It’s probably not surprising that most of the sessions I really enjoyed were in the SEO track. Arsen did a great job with this presentation and provides a great framework for identifying and resolving SEO issues that arise. I found his section on “SEO Triage” especially valuable.

Creating High-Value City Pages That Delight Visitors and Drive Traffic

by me

Creating High-Value City Pages That Delight Visitors and Drive Traffic By CrowdContent from Search Marketing Expo – SMX

I was thrilled to get the chance to talk about creating high-value city pages at this year’s SMX East. We had a great attendance, many thoughtful questions and a number of people came and chatted with us about city pages after.

The Dogs of SMX – Part Two

We first introduced our “Director of Content Barketing” dog bandannas earlier this year at SMX Advanced, and we were handing them out again at SMX East!

People seemed to love them, and we actually gave away every bandanna we brought with us. It was really fun to chat with people about our furry friends, and many of them were kind enough to send us photos of their dogs sporting their new bandannas.

Here’s the collection of photos we’ve received:

Maggie

Snow

Maddie

Keek

Lucy

Abby

 

 

Eric Hoppe

Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He’s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he’s pretty serious about marketing, he does love to drop a great dad joke on occasion.

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