It’s kind of a big deal, and so are city pages.
And, with good reason – over 50% of Google searches now show local intent.
That’s a massive amount of traffic and it’s absolutely critical that businesses that rely on local customers have a strategy that captures this traffic.
Local SEO is a rather big field that includes tactics like:
- Creating and optimizing Google My Business (GMB) pages
- Tracking placement in Google’s “Local Pack”
- Managing local citations
- Getting placement in local business directories
- Creating city pages to rank in SERPs for locally focused keywords
In essence, local SEO can be called any tactic that helps attract locally focused searchers organically.
There’s a wealth of information about items 1 through 4, but not a lot about creating city pages.
At Crowd Content we’ve been working with clients for several years to create high-quality city pages to help them rank for valuable local keywords and convert visitors in those locales to clients. To date, we’ve created tens of thousands of these pages for hundreds of clients.
With that, we’ve seen what works well for these pages, and, what doesn’t work so well.
We’ve taken what we’ve learned, gathered advice from some of our expert SEO friends at companies like Avis-Budget, GreenPal , and SEMrush, and written our latest ebook – “The Complete Guide to Creating City Pages for SEO – How to Create Engaging City Pages at Scale That Will Delight Visitors, Drive Traffic and Get You More Business.”
What’s Inside the Ebook?
Not to toot our own horn too much, but this ebook contains everything you’d need to know to create amazing city pages at any scale.
- Doing keyword research
- Developing a template
- Choosing your content mix for your pages
- Gathering resources and data sources
- Example topics to cover by industry
- Keyword placement within your template
- Determining appropriate content length
- Creating these pages at scale
- Examples of high-performing city pages
We’re confident that if you have questions about city pages, you’ll find the answers in this ebook.
Why Did We Write This Ebook?
I mentioned before, but there isn’t a ton of info available about creating good city pages. And, they’re really important for a lot of businesses.
We still see companies trying to create what are in effect” doorway pages”, offering little unique content to visitors and putting them at risk of being penalized by Google (see – Google’s doorway page penalty).
Often, you’ll see nearly identical content on each city page with only the city name swapped out.
This isn’t good for the company or their visitors.
So, we’ve created this ebook to help companies create city pages that deliver huge value to their visitors, and help them drive local traffic to their sites.
Whether you need to design a city page program from scratch, or just want some pointers to improve your current program, we hope you’ll find this ebook a valuable resource
If you have any questions about city pages, feel free to reach out.