Capitalizing on Voice Search Traffic in 2016 and Beyond

Reliable voice recognition solutions are changing the way people search for things on the internet. There’s no need to totally rework your pages to take advantage of this development, but there are a few simple ways that you can incorporate voice search into your content creation strategies.

How Does Voice Search Work?

When conducting voice searches, users simply speak their queries into their smartphones or into microphones attached to their computers. The convenience offered by using the spoken word to interact with machines makes it no surprise that voice’s share of total search traffic is increasing markedly.

In its “2016 Internet Trends Report,” venture capital firm KCBP states that 1 in 5 searches by Android users in the United States is powered by speech recognition. Bing has also revealed that one-quarter of all searches made through the taskbar in the latest version of Windows are spoken aloud. Both figures are up from virtually nothing five years ago.

Catering to Voice Searchers

When people chat with Siri, Cortana and other digital assistants, they tend to ask a lot of questions. This means words that typically begin a question such as “who,” “what” and “where” will appear more heavily in search requests.

You can alter your content to include some of the specific questions that potential visitors are likely to pose. If you run a sports equipment distributor, you could include, “What equipment is needed for” followed by the name of a sport, repeating this phrasing for each type of goods you stock. FAQs and speech-bubble-1426772_1280other Q&A-style documents should see a healthy boost in search rankings from voice sources.

Search entries of longer-than-average length are expected to trend since people are speaking in whole sentences for voice search instead of just typing short phrases. Long-tail keywords, already an important part of SEO, will assume even greater significance as this tendency continues, so you would do well to improve your grasp of them.

One thing to watch out for is the possibility of your website’s name not being recognized correctly in voice search, especially if it has an unusual spelling or pronunciation. Little can be done about this apart from using misspellings on purpose within your site, but if you’re thinking of launching a new brand, you can choose its name carefully to make sure it’s not susceptible to this problem.

The Future Impact of Voice Searches

The software that parses natural conversations is getting better and better all the time. Expect upcoming voice recognition systems to display a keener awareness of context-specific cues and individual users preferences. They’ll be able to more accurately direct potential buyers and readers to your online resources as long as you’ve adjusted your text to honestly address their questions, concerns and needs. Assuming you’ve done your homework, conversions should increase while bounce rates drop.

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There have been numerous shifts in the search landscape over the years, and each time, they’ve wrong-footed the unprepared. Show a healthy respect for voice search when refining your SEO strategy, and you’ll be ready for this game-changing advance.

Grant Maddox

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Grant Maddox enjoys writing product descriptions, reviews, articles, and blog posts. He is especially conversant in poker and other gambling games and can contribute successfully to strategy articles and news items regarding such games. Grant can write compelling content while observing the rules of English grammar.

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Linnea S.
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Linnea S.

Great ideas here. Amazing that one in five searches are already voice searches. So, I guess you could try to include phrases like “find an Italian restaurant near me,” for example.

Rachel Elle
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Rachel Elle

I was shocked about that, too!

Grant Maddox
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Grant Maddox

Yeah, I was surprised to see the figures that high as well. As more people use home automation systems, like Apple’s HomeKit and Amazon Echo, in addition to their phones, we’ll see voice search become even more prevalent in future.

Rachel Elle
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Rachel Elle

I had no idea voice search was so prevalent, or that anyone was tracking it. Interesting!

Georgia Potts
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Georgia Potts

I didn’t either- it’s kind of surprising. It doesn’t seem to take that long to just type in a quick question.

akmoyer91
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akmoyer91

I don’t use it personally, so I never imagined how revolutionized it had become!

Bethany A.
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Bethany A.

This is great advice! There is always so much to keep up on.

Grant Maddox
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Grant Maddox

Yeah, it’s interesting to see how the world of search keeps changing in ways that would have been hard to predict even five years ago. Sometimes I find myself contemplating “ancient” web designs from the past, only to realize that my definition of ancient is just a decade ago!

Rachel Elle
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Rachel Elle

Even a few years ago feels ancient when it comes to digital marketing. Keyword stuffing was still a thing within the last decade!

auntieemily
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auntieemily

I love using voice searches. I think it is great to do things to improve the way that they work out for all of us.

melissann
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melissann

Excellent strategies to think about. There’s always something you can do to tweak your content, and this is one of them. Thanks for the advice.

Tay H
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Tay H

This is a great tip. Having worked with companies trying to improve voice search efficiency, taking advantage of this is a great idea.

Georgia Potts
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Georgia Potts

Wow, it never actually occurred to me to take voice searches into consideration. I guess that may be because I never use search that way, but I guess that’s how the millennials are doing it now.

akmoyer91
Guest
akmoyer91

Right! Often times I forget to utilize things that I don’t personally use. I had no idea how far voice search had come in the digital world.

Charlie Parker
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Charlie Parker

Just found this stat: “40 percent of smartphone owners started using voice in just the past six months.

akmoyer91
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akmoyer91

I’ve overlooked voice search far too much in terms of SEO. Thanks Grant ! This angle will surely prove useful.

Quinn Evans
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Quinn Evans

I like voice activated apps, but they make SO many mistakes. I hope it gets much better.

Earl Dotson
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Earl Dotson

If the apps make that many mistakes, what do you like about them? It seems in their present state they’re more trouble than they’re worth.

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pokemon go apk

Really an awesome post. I wondered by reading this blog post. Thanks a lot for posting this unique post which you have shared with us. Keep on posting like this exclusive post with us. http://www.msrbuzz.com/pokemon-go-apk-download-game-android/

nashri
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nashri

I recently read a similar article that argued the importance of not ditching desktop when you optimize your website for mobile and voice search. This article also argued the importance of writing in a conversational manner. I will leave the link so you can also reference it http://bit.ly/voice-search-seo Keep up the good work!

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Voice search usage is increasing rapidly nowadays so we cant ignore this factor while performing seo for our site and thanks for this very informative post. Currently I am working on my project http://howtofaqs.net/how-to-take-a-screenshot-in-iosandroidwindows-and-mac-osx and i am visiting your blog quite regularly for interesting seo posts.

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