You Need a Personal Website and Here’s Why

In light of digital technology, the traditional resume seems a bit passive given that businesses are scouring information about you on social media sites like Linkedln and Facebook. If you’re a freelancer, web designer, or some other type of creative contractor, a personal website can do far more to promote your skills than the more limited means of social networking sites. To amplify your professionalism and, ultimately, score more gigs, consider creating a personal website that allows you to promote your personal brand and show off your mad skills in a manner that best reflects your style.

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Better Branding

With a personal website, you create the platform, you author the content, and you take center stage while separating yourself from the crowd of other creatives. Unlike a resume, a personal website allows your personality to shine through the medium. Although you can still tailor your site to include the business essentials that need to be there (i.e. education, relevant work experience), you can add much more that reflects your individual goals and objectives.

More Is More

Imagine being able to steer a perspective client to your website rather than relying on a traditional resume and a link to wherever your digital portfolio happens to be hanging out. The website becomes a one-stop-shop for clients to find everything they need to know about you. In essence, you can fill up your website, providing its well organized, with galleries of your work, links to publications, an up-to-date biography, your blog (if you have one), and much more. In addition, if writing or web design is your talent, you can better market your skills from your own platform.

Nudge ahead of Other Candidates

When clients or companies are narrowing down their list of potential candidates, a personal website can help you edge out the competition. If your background and work experience is similar to another candidate, but you have a professional website, you have an asset that is likely to help you score the project. According to U.S. News and World Reports, four out of ten recruiters suggest they would favor a candidate with a website when deciding between candidates of equal experience.

It Networks Even When You’re Sleeping

Your personal website can work for you round-the-clock, helping you achieve professional recognition in your field. Not only can you use your website to attract more clients, you can also attract other professionals to create a balanced network that could help drive your career forward. A personal website makes you incredibly accessible, but it also enables you to control that access by publishing only what you want to convey. Just as companies strive to send traffic to their website, you can begin to the same thing in order to increase your network and improve your own brand recognition.

It’s a Hot Trend (with Staying Power)

According to USA Today College, intern candidates are clamoring to build their own websites to increase their visibility and secure the positions they want. As increasing numbers of job seekers adopt the website platform, it may, at some point, be a prerequisite among hiring businesses. In any case, while it remains a relatively new trend, you can take advantage of its benefits right now before many members of your competition do. Once you do the hard work of creating your website, you simply need to maintain it into the future where it will continue to work for you.

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A personal website gives you control of your brand and allows you to showcase important aspects of your work. Currently, a personal website isn’t a must, but if you are looking for an avenue to ramp up your professional image, few other resources can do as much for you as you very own website can.

J.A. Young

Article by

J. A. Young has been freelancing professionally for 8 years. She has directed multi-type libraries and is an adept researcher. Her repertoire of published work includes marketing materials , straight journalism, and academic writing. J. A. Young has an MA in English and is comfortable writing/researching for any topic.

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auntieemily
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auntieemily

“It networks while you sleep” – I love that. I want to have something working for me while I take a break.

akmoyer91
Guest
akmoyer91

Not only when you sleep, but anytime you are “away”– I find that indispensable! My least favorite thing to do when proposing a pitch to a prospective client is preparing my portfolio. Marketing yourself through a clean web site is obvious, but something I think a lot of people put on the back burner.

Grant Maddox
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Grant Maddox

This is good information. I think I should make such a website for myself. It can’t hurt, and it may lead to interesting opportunities.

Linnea S.
Guest
Linnea S.

I like the idea that you can make your personal site focus on the interests that you want to pursue in the future. It can be a showcase for your ideal professional and artistic endeavors.

akmoyer91
Guest
akmoyer91

I’ve been debating on creating my own website for quit some time. Perhaps this is the encouragement I need to jumpstart that idea. 🙂

Bethany A.
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Bethany A.

“A personal website gives you control of your brand and allows you to showcase important aspects of your work.” So true. And so important to remember.

Rachel Elle
Guest
Rachel Elle

I’ve heard this advice so many times, but I still can’t bring myself to do it. Maybe someday.

Christine Birch
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Christine Birch

Great info, especially ‘More is more.’ As a consumer, I’m more likely to go with the product/business I have more information about.

Earl Dotson
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Earl Dotson

The amount of control a personal website gives you sounds really exciting. If we didn’t aspire to have as much control as possible over our careers, why would we want to be freelancers in the first place? A personal website may not be essential now, but it’s probably only a matter of time before that changes.

Rachel Elle
Guest
Rachel Elle

I especially see the value in an application like content writing, that is rarely face to face. In my day to day job, a standard old resume and intervew does the trick.

melissann
Guest
melissann

I agree that having your own website is essential. I spend so much time writing content for everyone else, that I forget to market myself.

Tay H
Guest
Tay H

I hadn’t really considered this before but having read your article I can see it being beneficial especially with building a network of professionals.

Georgia Potts
Guest
Georgia Potts

After years of using one, I’ve finally decided to retire mine. It never seemed to help with marketing, and it didn’t bring in business. Direct marketing and sending people published links has worked better than anything else I’ve tried.

Rachel Elle
Guest
Rachel Elle

This is my fear. I feel like I’d put tons of effort into building a website, only for it to go nowhere.

Sukhendu Biswas
Guest
Sukhendu Biswas

Hi J. A. Young, It is a great post about benefits of personal blog or website. Obviously, a personal website helps to personal branding, networking and building competency as you have written in the post. A personal blog also can be a source of earning money also.

Thanks for the post.

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