4 Tips to Refresh Your Stale Blog

Let’s face it, it’s tough to hit a homerun every time you’re up to bat and, similarly, it’s going to be a challenge to keep your blog from hitting the mark with each entry. However, if you’ve noticed that your blog has been sitting in a slump for a while, you should think about refreshing its content and format with a few tips that not only put the kibosh on blogger burnout, but also improve the overall quality of your blog so that you don’t lose readership and, ideally, are able to attract more followers.

Old-Fashioned Brainstorming €”with a Modern Twist

If you come to the blog table without ideas that knock your metaphorical socks off, you might have reached a point in your blog’s career where you’ve exhausted your subject matter. This, of course, mustn’t happen to a writer or business with a blog that’s previously been thriving. To generate more writing topics, do some brainstorming. Instead of generating ideas yourself, head to Google and do a keyword search. Chances are you’re going to pull up news articles, editorials, and even other blogs that can inspire new angles and new ideas for your own platform.

Build a Topic Database

Before sitting down with your latest writing idea, take time to build a topic database. After generating some ideas with Google keywords, research further to create a viable list of actionable ideas that you’ll be able to use for your blog. You’ll need to peruse the contents of relevant news sites, journals, and other blogs. Be sure to scan forums to uncover trend-worthy topics to cover in your blog. Once you have a list of topics, you can begin to plug them into your publishing calendar. The beauty of having your topics mapped out is that it allows you some additional time to research those topics to produce a truly outstanding entry.

Diversify the Medium

You can add interest to your blog by diversifying mediums. In many cases, you can even revisit former popular topics by changing up the way you present it. For example, if you had a written piece that scored big with readers, consider addressing a similar angle on the subject but presenting it in a video. Diversifying your medium is a great way to refresh the look of your blog as well as its content. Spice up your entries with podcasts or images. Consider creating an infographic or some other type of visual entry that is likely to sharable on social media sites.

Clean It Up

After freshening up your content, don’t forget to address some of the more €”dare I say a mundane aspects of blog-keeping. That means check your links to ensure they aren’t broken. Check to ensure your social share tools are doing their job. When cleaning up your blog, consider updating your about page and getting a new headshot. Updating your policies page and header can also help refresh your overall platform.

Blogs need tremendous love and care to ensure that they continue to thrive. Maintaining the connection to your audience is essential, and the best way to attract your readership is to provide it with compelling content. Use these tips to refresh your blog, but don’t forget to read other blogs on a regular basis so that you stay inspired and enthusiastic about your own project.

 

J.A. Young

Article by

J. A. Young has been freelancing professionally for 8 years. She has directed multi-type libraries and is an adept researcher. Her repertoire of published work includes marketing materials , straight journalism, and academic writing. J. A. Young has an MA in English and is comfortable writing/researching for any topic.

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akmoyer91
Guest
akmoyer91

How often should you revise current articles for a new approach ? What ratio suggestions would create adequate use of current and new content ? 10:2 revised articles ? Many people tend to overlook the impact revisions can have on a blog–Focusing mainly on content mass.

melissann
Guest
melissann

I’m curious of this too. Should the old content be taken out, and the new, revised content replace it? Or should the old content remain, and a new post be added?

Rachel Elle
Guest
Rachel Elle

Basic tips, but a good refresher. Maintaining a blog takes a lot of work!

melissann
Guest
melissann

It does. I often wonder why some people write a blog, but then I see they become influencers for a variety of brands. While kind of selling out, it can pay the bills.

Georgia Potts
Guest
Georgia Potts

I think I really needed this article. My blog is stale as heck, and my headshot is probably close to 10 years old. (So is the one you see here.) I need to clean house and get everything up to date and tidy.

Linnea S.
Guest
Linnea S.

Another way to freshen up a blog is to invite someone to contribute a guest post. Then you can respond to the guest’s post in the comments area, and perhaps generate a lively conversation with other commenters as well.

Georgia Potts
Guest
Georgia Potts

You also get the benefit of having that person’s followers come to your blog. You reach out to a new readership.

Rob Toccs
Guest
Rob Toccs

Diversifying the medium is a great tip. It’s easy to do, since you have the information already at hand. Didn’t CrowdContent produce something recently on doing this?

Grant Maddox
Guest
Grant Maddox

I like the idea of doing keyword research to get blog ideas. Many times when playing around with Google Keyword Planner have I encountered search terms that seem exciting and that I would never have thought of on my own.

auntieemily
Guest
auntieemily

I like the part about cleaning the blog up. Small updates can really change a site, as can fixing broken links.

Bethany A.
Guest
Bethany A.

I love finding inspiration online. Great tips!

melissann
Guest
melissann

Excellent advice for getting your blog back under control. As a blog writer, it’s hard to remember to have a plan. When the words flow, it’s also important to go back, revise and review what the main key points are.

Tay H
Guest
Tay H

Very good tip searching keywords on google especially if it is a subject specific blog. I think we all get to a point where it feels as though we have covered the essentials but what then… Trending topics tip is great!

Anabelle BF
Guest
Anabelle BF

This reminds me that I haven’t written anything for my blog in ages…

Earl Dotson
Guest
Earl Dotson

Hope you can return to writing for your blog with a renewed passion.

Jennifer Alston
Guest
Jennifer Alston

I think that adding podcasts, videos and infographics are a great way to diversify your blog and bring it back to life. My question would be, after all of the revamps, when do you decide to lay that particular entry to rest?

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