Why Latent Semantic Indexing Keywords Allow for Better SEO

Now that Google and other search engines punish keyword stuffing as a frowned-upon tactic, optimizing your content to attract traffic has become harder.

Top search firms, SEO content writers and SEO strategists currently employ Latent Semantic Indexing (LSI), which allows them to determine what a page is about regardless of the frequencies of words present. You can use LSI principles to your advantage to achieve higher SERP placement.

Latent Semantic Indexing Details

In addition to accounting for changes in tense, pluralization, word order and the like, LSI also identifies synonyms for important phrases as well as verbiage that’s routinely used in conjunction with main subject words. For example, the keyword “professional sports equipment” is semantically related to the terms “fitness equipment” and “agility sports training.” “Affordable legal services” is pertinent to searches for “legal document review” and “legal advice.”

By including words that are legitimately associated with the keyword you’re targeting, you’ll let the search algorithms know that your text is appropriate to serve to people interested in that topic. Online marketing company New Media Sources conducted a case study and found that a new page using LSI techniques got 20 times as many hits as a similar page created at the same time that did not use such a strategy.

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How to Use LSI

You can tweak your website to include LSI keywords without making it sound awkward or artificial. Ultimate Keyword Hunter is a great resource and is available for free download merely by providing your email address. If you prefer a web interface, try LSI Graph although unregistered users are limited to three queries per day.

Before delving into these specialized tools, however, you should be aware that Google routinely provides valuable info every time you search the web. Whenever you start typing in the search bar – as long as you have autocomplete turned on – you’ll see a list of possible matches:

View post on imgur.com

Also, at the bottom of every search results page, Google provides a list of related keywords:

View post on imgur.com

You’ve probably been conducting latent semantic analysis every day without even realizing it! Though the help given by Google in this area isn’t as sophisticated as that offered by dedicated software, it still serves as a great starting point. Since the purpose of any adjustments you make is search engine optimization, this data coming straight from the horse’s mouth shouldn’t be discounted.

The development of latent semantic indexing is a phenomenon that allows writers and website owners to produce results that are easy to read while still being SEO-friendly. There’s no reason to try to cram in dozens of ill-fitting pieces of jargon: By introducing just a few carefully chosen LSI keywords, you can really enhance your search performance.

Posted in SEO
Grant Maddox

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Grant Maddox enjoys writing product descriptions, reviews, articles, and blog posts. He is especially conversant in poker and other gambling games and can contribute successfully to strategy articles and news items regarding such games. Grant can write compelling content while observing the rules of English grammar.

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Anabelle BF
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Anabelle BF

Basically: just write naturally. Use synonyms. Think about the user rather than the bots. Bots like user-friendly content.

Quinn Evans
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Quinn Evans

It’s how it always should have been!

Rachel Elle
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Rachel Elle

I agree. A natural writing style is always the best.

akmoyer91
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akmoyer91

I think its more than just slapping a technical term on something we already do as writers. I am definitely going to check out some specific programs dedicated to LSI and see what they have to offer !

Quinn Evans
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Quinn Evans

This is much better than keyword stuffing. I like that it’s just about matching up themes and genres.

Tandrid Wolpertinger
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Tandrid Wolpertinger

Exactly. That’s what search engine optimization should be about, really.

Doe Richard
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Doe Richard

When I end up on a page that has keyword stuffing, I always feel cheated.

melissann
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melissann

I always leave wondering who the moron is that wrote it and thought I’d be interested.

auntieemily
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auntieemily

This sounds like it could be a lot of work if one focuses on it too much, but it could also come about naturally…

melissann
Guest
melissann

I agree. It’s natural, at least for those of us that write in English as a first language. It’s not so easy for people who aren’t natural writers, or for those where English is not native.

Anabelle BF
Guest
Anabelle BF

As I said above: just write naturally. Using synonyms and theme-related words is a normal thing in good writing.

Rob Toccs
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Rob Toccs

If you have to think about it too much, it will have a detrimental effect because your pieces will sound forced.

Bethany A.
Guest
Bethany A.

Love learning about things like this. There is always a way to improve upon what you are doing.

Linnea S.
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Linnea S.

Thanks for these helpful insights into LSI keyword strategy for higher SERPs ranking. I see that Google lists “LSI keywords WordPress plugin” in one of the examples. That might be a handy tool to have.

melissann
Guest
melissann

Seems like every time there’s a new piece of advice, Google is already on it with plugins….I guess they know what they want, and will give us the tools to provide it.

Rob Toccs
Guest
Rob Toccs

Where did you see that plugin listed by Google?

Linnea S.
Guest
Linnea S.

It’s in the last image in the article above. It’s a phrase that is searched for, related to LSI.

wlrahilly
Guest
wlrahilly

I agree with Anabelle. Write naturally and be yourself. Provide quality and of course use keywords and LSI words that are related to your content but with a natural flow. If you are providing great content, everything else should basically fall into place.

Doe Richard
Guest
Doe Richard

Very true, though I think the tricky part is balancing between the use of relevant keywords and avoiding sounding unnatural.

Doe Richard
Guest
Doe Richard

So, LSI is how Google and other search engines determine whether or not there’s keyword stuffing on web pages? Meaningless, repetitive use of keywords is annoying, anyway.

Rob Toccs
Guest
Rob Toccs

I don’t think that’s quite what LSI is. Google can already tell whether keywords are stuffed. LSI lets it account for semantically similar words and phrases, considering those when determining the topic of a web page.

(A definition in the article would have been nice.)

Rachel Elle
Guest
Rachel Elle

Nice insight! Pretty much anything would be better than keyword stuffing. Glad that trend died.

Tricia H.
Guest
Tricia H.

I absolutely agree! What a relief.

Doe Richard
Guest
Doe Richard

Have you ever encountered content that’s not only keyword-stuffed, but also uses keywords that are not remotely related to what the website offers? These are the worst!

melissann
Guest
melissann

This article gives me a little more to think about as I write content. While on the surface it seems like simple advice, many people creating content online aren’t following it. I’m happy Google is getting more sophisticated, now it means we don’t have to write some of the most boring, “make-sure-this-keyword-is-in-there-ten-times” stuff. Now we just have to convince the customers it is the right way to go.

Linnea S.
Guest
Linnea S.

I agree. Focusing on using LSI keywords makes for higher quality content, and visitors will stay on the site to read it. It improves SEO, too.

Tricia H.
Guest
Tricia H.

Some good news! Keyword stuffing always made my writing feel unnatural.

Anne Simon
Guest
Anne Simon

Grant, I like that you explain how to start using Google to find keywords and associations. That helps to understand the method much better.

Georgia Potts
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Georgia Potts

I’ve never felt like I needed to use a keyword tool in order to write with LSI in mind. Just thinking of related words is pretty simple, and it makes the writing flow better because you aren’t repetitive.

Earl Dotson
Guest
Earl Dotson

Few things kill the writing flow better than repetition. Sometimes you can almost feel it put a stranglehold on the sentences you’re trying to put together.

Devi
Guest
Devi

I’d heard of LSI but hadn’t really delved into what it was about. It sounds like a lot of common sense, and I suspect the natural consequence of LSI is an increase in the quality of content produce which, in turn, increases the quality of the search results. So win-win for everyone.

Charlotte Weeks
Guest
Charlotte Weeks

Yes! Let’s hope we see less keyword stuffing and better quality writing.

Jordan Glogau
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Jordan Glogau

Hi: I am offering test accounts for people who are interested in LSI for their SEO efforts at our site. The site is http://www.work-n-words.com. You can get a pro account which is good for one month using this 100% free discount coupon; cbfcdf

Please try the service, its one of the only true LSI tools around, enjoy.

Regards,
Jordan Glogau
PS, call if you want a walk thru 914-262-1749

Charlie Parker
Guest
Charlie Parker

I don’t see what Google is doing as “punishment”—that makes it sound like a personal attack. They’re just preserving a more pleasant experience on the Internet by protecting users from useless content.

Linnea S.
Guest
Linnea S.

Agreed. There are still a lot of cases where awful websites come up on the first page of Google search results. Google is working on this all the time by improving algorithms. They also crowdsource reviewing of search results to help them demote spammy sites.

Charlie Parker
Guest
Charlie Parker

Great run-down on LSI! It really is something I do every day as content creator. And thank you for the tools. I’m saving those!

akmoyer91
Guest
akmoyer91

I always learn something relatively new and genuinely substantial when reading anything written by you, Grant ! Thanks for the information. Although I engage in LSI quit naturally, I am interested to see what results some of the LSI dedicated programs can offer.

Rob Toccs
Guest
Rob Toccs

We should be writing with a thesaurus next to us! Could Google trump Hemingway!?

Emmerey Rose
Guest
Emmerey Rose

Amazing post Grant. Everyone should stop keyword stuffing and focus more on natural and better writing. LSI keywords can definitely help us do that. But I was wondering, what tools can you recommend? Would love to know your expert opinion. Thanks a lot!

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