How Can You Integrate Your SEO and Content Marketing?

There seems to be a mindset prevailing throughout many marketing forums that SEO and content marketing are separate entities, and the key to crafting an excellent marketing campaign is finding a balance between the two.

There is a movement, however, in establishing that SEO and content marketing are inexorably related, and as such must be fine tuned and integrated for marketing success.

I tend to agree. Here are a few ways to grow your digital presence in a way that creates a harmony between SEO and content marketing:

Understand the Ways Keywords and Backlinks Interact

Keywords and backlinks are two major common threads between SEO and content marketing, and unsurprisingly, they hold an important key to integration of the two.

Increase Your Rankings for Keywords Using Content

Grasp of technical SEO can lead to capitalization on keywords and the ability to dominate your niche.

Using analytics, you can see the keywords that drive your traffic, effectively communicating to you what sort of content will be valuable to your audience. You can use this information as a jumping off point; when you know what your audience wants to read, your blog can target content directly to them.

Harness Backlinks From Authoritative Sites

Most marketers already know that backlinks from other reputable blogs raise your SEO ranking. This is a key example of a way in which SEO and content marketing are related: we value backlinks for their contribution to our SEO rankings, but backlinks aren’t possible without great content that provides value to the site using at a resource.

A method of achieving this at a higher rate is looking at the SEO rankings for sites for various keywords, and seeking opportunities for guest blogging, where you can link back to relevant pages on your own blog.

Build On Your SEO With Content Marketing

Integrating SEO and content is a matter of knowing how to develop them. As this Kissmetrics article suggests, once you master technical SEO, there is no room to change or grow. With content marketing, on the other hand, there are never a shortage of ways to innovate and gain leverage on your competition.

If you think of your digital marketing budget as a house, you have to build the foundation first. This is your SEO; you can’t have an effective digital presence without an effective SEO campaign.

The rest of the house, however, is your content marketing. You can develop and add on the more creative features of your house with content that targets your relevant keywords and retains your audience through providing consistent, valuable content.

Posted in SEO
Drew Berger

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Drew holds a degree in Political Science with a minor in Economics. He has experience writing in the areas of politics, economics, sports and sports business, and product descriptions. He always strives to produce unique content within a given deadline at a high level of quality.

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Natasha E
Guest
Natasha E

Great post. I’m starting to really look at my content and think more about SEO when creating it. It all ties together!

auntieemily
Guest
auntieemily

I was just having a conversation with a family member about the power of SEO. I know that we all need to be thinking about it more as we create content.

Rob Toccs
Guest
Rob Toccs

Nothing perks up the dinnertime conversation like SEO ;-).

auntieemily
Guest
auntieemily

Haha. Isn’t that the truth? 😉 My family member has been creating YouTube videos and was frustrated with the process of drawing attention to them, so SEO came up. 🙂

Georgia Potts
Guest
Georgia Potts

I know someone who actually does YouTube videos for a living, and guess how the word gets out? A variety of content marketing. He has a website about their podcast, he is extremely active in social media and does guest posts that link back to his website and his videos.

auntieemily
Guest
auntieemily

Sounds about right. It’s worth all of the effort to get views on the videos.

Rob Toccs
Guest
Rob Toccs

Are your family members videos just for fun, or for a business?

auntieemily
Guest
auntieemily

Just for fun at the moment, but I think he can imagine himself doing them for profit in the future.

Rob Toccs
Guest
Rob Toccs

Best of luck to him, regardless of whether he every takes it commercial.

auntieemily
Guest
auntieemily

Thank you! I just want him to have fun with it, no matter what.

Georgia Potts
Guest
Georgia Potts

It’s definitely worth it if it’s either monetized or is effective at getting the viewers to click through to a site that is.

Rob Toccs
Guest
Rob Toccs

Guest posting can be very effective. I’ve used it to rank a number of sites. You have to be careful to keep your guests posts good, though. If they’re poor, Google won’t like it.

auntieemily
Guest
auntieemily

Quality matters, for sure, no matter what content is being created and no matter its purpose.

Christine Birch
Guest
Christine Birch

Thanks for this. I love the analogy of the house at the end – this really makes sense!

Georgia Potts
Guest
Georgia Potts

Content marketing is certainly the backbone of SEO. I’ve never seen them as separate entities.

Earl Dotson
Guest
Earl Dotson

It seems impossible to see them as separate entities.

melissann
Guest
melissann

I love that your articles are consistent with the message, content needs to be vibrant, useful, unique and well written. As marketing becomes more complex, it is essential for marketers to invest in high-quality content and not be satisfied with anything less.

auntieemily
Guest
auntieemily

So true. If the content is not going to be quality content, there is not point in it being around at all.

Earl Dotson
Guest
Earl Dotson

It’s too bad not everyone understands that. There would be a lot less garbage published online if more people did.

Bethany A.
Guest
Bethany A.

Great information. Thanks for sharing!

Earl Dotson
Guest
Earl Dotson

Isn’t it wonderful that the people of Crowd Content want to share helpful information with their fellow writers? It’s always great to find a supportive community, whether in real life or online.

Bethany A.
Guest
Bethany A.

Yes, it is!

Linnea S.
Guest
Linnea S.

Thanks for the useful SEO tips. That’s a great idea, to use analytics to see what keywords searchers have used to land on your web page. Then, you can create more blog posts focused on those keywords, and experiment with some longer-tail keywords that expand upon them.

Doe Richard
Guest
Doe Richard

I believe that SEO that does not incorporate a clear content strategy is unlikely to yield meaningful traffic to a business website. When conversion rates are important, one can’t afford to be lousy with their content marketing!

melissann
Guest
melissann

I find the hardest part about good SEO is building strong backlinks. While I know you have to find reputable sites that you want links from, they can be hard to get links from.

Tay H
Guest
Tay H

This article contains a lot of truth and is more and more relevant to well written content.

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