3 Reasons Why Spring Calls for a Content Refresh

St. Patty’s Day is just a few days away and that means it is time to enjoy a little luck of the Irish.

Of course, the best luck is the luck you make for yourself. If you are looking to make a little extra luck for your business this spring, some new content marketing might be exactly the four leaf clover you are looking for.

Not sure what new content would be the best lucky charm for your business?

Consider one of these ideas while taking advantage of our St. Patrick’s Day promotion.

1. Summer is Sooner Than You Think

Memorial Day is May 30th this year, which means there are roughly two and half months until summer begins in the minds of most Americans. People are about to start purchasing their summer wardrobe and making summer plans, if they haven’t already.

Image source: fanpop
Image source: fanpop

This is the perfect time to update your content marketing with promotions on summer goods and services.

Fresh new compelling product descriptions can give you a sales boost by enticing customers to buy and also help you find new customers by improving your ranking in search engine results.

2. Every Season Deserves a Promotion

There is a reason that Crowd Content is doing a new promotion right now and it isn’t because we really love leprechauns.

Image source: openwalls
Image source: openwalls

Well, that isn’t the ONLY reason

Regular seasonal promotions are great for building and maintaining customer engagement.

Odds are your business hasn’t had a promotion since the Christmas season. That was almost three months ago.

Keep your customers engaged with a new promotion, whether it be for St. Patrick’s Day, Easter, the start of spring, or National Frozen Food Month (seriously, it is a thing).

Once you have worked out your promotion, the best way to advertise it is with e-mail content, a newsletter, or landing page content. A Crowd Content writer can easily assist with any type of content.

3. Free Blog Sundays

Does your business have a blog that is updated daily or weekly? If so, you are already getting creative fresh content regularly.

The 15% deposit bonus means that you could get a bonus blog post. Think of it as “free blog Sundays”.

And if your business doesn’t have a blog, you should consider starting one. It is difficult to overstate the impact a blog can have on your business, especially in creating customer engagement.

Mickey David

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Mickey has degrees in linguistics and logic from a top 25 university. He has been writing online for the approximately five years, specializing in gaming, hobbies, and media. He has never missed a deadline. Quality and speed are equally important to Mickey and he'll never sacrifice one for the other.

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auntieemily
Guest
auntieemily

Summer will be here before we know it – always coming sooner than we think it should – and it is always smart to think ahead.

Rob Toccs
Guest
Rob Toccs

Maybe content planning schedules should follow vacation planning schedules. There are quick getaways, just like there are quick pieces that capitalize on trending topics. There are also long-planned trips across the country or world, which require about as much forethought as a long-term content marketing campaign.

auntieemily
Guest
auntieemily

That is a good analogy and something that could be good to follow.

tomysole
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tomysole

Some of my most profitable pieces of personally owned content that I have published have been designed around my vacations and writing and producing film about exotic destinations. Work and play combined to make money is what I loved about being a content marketer and writer.

Laura Dohan
Guest
Laura Dohan

That’s really cool. Are you a videographer? If so, what hardware do you use? I’m starting to take my video editing/making hobby to the next level. Always looking for pro tips and tricks 🙂

melissann
Guest
melissann

This is a great way to look at content creation. Makes me want to sit down for a few days and simply organize myself.

Rob Toccs
Guest
Rob Toccs

Seasonal promotions are a great way to make your content timely, but it’s also important to intersperse evergreen content that’s relevant all year long — and for many years to come.

auntieemily
Guest
auntieemily

I agree. Evergreen content should always be something that one seeks to create, while there can still be more trendy pieces created, too.

Georgia Potts
Guest
Georgia Potts

It was interesting to hear about the promotions! That’s a great idea to spur new clients into trying new content.

tomysole
Guest
tomysole

Ugh….here in Phoenix, Arizona we don’t like to talk about the summer! It is a smart idea to build content around the changing seasons. I know for a fact that my content and affiliate programs get a lot more action around the holiday seasons because of the nature of my content. Most of what I write about on my own blogs and websites has to do with luxury consumable products that do really well around thanksgiving and Christmas time, thus the influx of business for me during the later months of the year.

Laura Dohan
Guest
Laura Dohan

Spot on, Tomysole. Thanksgiving and Christmas are HUGE for affiliate programs. But also for overall content campaigns.

Natasha E
Guest
Natasha E

I love seasonal blog posts. I am working on one now related to summer travel for the travel industry. This is a great way to stay current and to bring in more readers.

heather.hardy
Guest
heather.hardy

Seasonal promotions are a great idea. I had never thought of utilizing them in my blogging and freelance writing world. Thank you!!

Earl Dotson
Guest
Earl Dotson

Now that it’s summer, I think it’s safe to say that Christmas is sooner than you think.

melissann
Guest
melissann

I love this. I think every season does deserve its own content refresher, as this keeps us writers working really hard throughout the year. Content needs to be refreshed all of the time, what better time to do it than when the seasons change?

Georgia Potts
Guest
Georgia Potts

The fall is a pretty good time for fresh content as well! I’ve noticed that a lot of sites freshen up in the fall. More people are staying indoors and spending time online in the fall, and new content will give them something new to read when they do.

Tay H
Guest
Tay H

great tip in keeping things up to date with holidays and seasons as your basis for fresh content and keeping your business relevant in web searches.

Bethany A.
Guest
Bethany A.

Almost spring again, and it’s always great to get motivation to make yourself and your writing better!

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