What Are the 5 Most Important SEO Trends This Year?

Don’t get caught being behind the times with your SEO and web marketing strategies. All good SEO content writers and strategists need to be constantly learning what’s working in the industry.

Technology and search engines are constantly being updated and upgraded, which means you need to stay up-to-date too!

Here are five of the most important SEO and web marketing trends for 2016 that every business should be aware of.

1. Mobile Optimization Can Make or Break your Website

More internet-friendly devices than ever before are now browsing the web. From smart watches to laptops, 15% of all global traffic is now from mobile devices. In fact, mobile optimization is quickly becoming the norm, instead of the exception.

In addition, this year’s Google search algorithm update has provided a major boost for mobile-friendly websites.

With the growing trend of using mobile devices to search the web, Google has made it easier to find mobile optimized websites. So, Google is now using mobile friendliness as a determining factor in search results ranking.

If that doesn’t convince you, here are some more stats.

2. Local SEO is Even More Important

Local SEO has been gaining ground steadily ever since Google released the Pigeon update. In turn, more and more marketers and businesses are beginning to focus on local SEO.

This is why it is extremely important that you incorporate location specific keywords and tailor your content to your local, target audience in 2016.

In fact, many Crowd Content clients turn to their freelancers to write local landing pages for franchise locations all across the country, or around the world. They do this to boost their SEO value and see positive results.

what seo trends do I need?
Source: Hubshout.com

3. Videos Are Essential

You have probably already heard about the great benefits of using videos to engage your audience, but did you know that videos make up about 62% of all universal Google searches?

In fact, compared to plain text content, videos have 50 times more organic page ranks.

If that isn’t enough to convince you, video searches also have a 41% higher click-through rate.

video SEO impact
Source: wideo.co

4. Social Content is Becoming More and More Important

Even though Google’s search algorithms are top secret, they have shared that social media content is becoming more important than it once was.

Currently, about 76% of Internet marketers are already using social media to support their SEO efforts.

Many brands are already seeing that their social media profiles are having an impact on search results.

See for yourself! Google search “Designhill” and see what the top listings are (hint: mostly social profiles). This is common with many businesses now.

5. Keywords Aren’t What They Once Were

As Google’s search algorithms have grown smarter, keywords have steadily declined in importance. While it is still absolutely necessary that they be included, Google can now interpret the meaning of content better by using semantics.

Search engines are now smart enough to consider the other words that would typically be found in addition to the keyword, as well as authoritative signals that might be included.

SEO checklist
Source: http://yourescapefrom9to5.com/

With the constantly evolving world of search engine algorithms and improved technology, 2016 marks the year of some major changes in the way we market and optimize content.

Make sure that your website is following the latest trends in order to enjoy the benefits of higher search engine rankings.

Posted in SEO
Lola Decker

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Lola Decker first discovered her love of written language as a young child. Throughout the years her thirst for knowledge has led her to obtain an Associates degree in Early Childhood Development and Education, and her current pursuits of becoming a content marketing expert.

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Laura Dohan
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Laura Dohan

Love the article, Lola. I can tell you work with a lot of SEO savvy clients based on your writing.

Lola Decker
Guest
Lola Decker

In all actuality, I have been studying SEO and Internet marketing for close to 10 years. Still, I would not consider myself an expert by any means.

The truth is that many clients I work with are not very SEO-savvy, only a small percentage are.

However, as a content writer, I consider it my job to be able to offer the most highly optimized content possible. In addition, if I notice that a client is practicing a SEO no-no, then I try to inform them of the potential consequences.

Georgia Potts
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Georgia Potts

I find that when clients say they know about SEO, they really only know about keywords. And often, their keyword knowledge is pretty outdated.

tomysole
Guest
tomysole

This is a great article. I need to get my mobile game in gear big time. I new that it was important but I had no idea that it accounted for that percentage of total traffic.

Lola Decker
Guest
Lola Decker

Since I also specialize in building WordPress websites, I have been optimizing them for mobile for a couple years now. However, it is only recently that I found out Google is using mobile-friendliness as a determining factor in ranking. Although, I guess it makes sense with the growing number of mobile devices…

Georgia Potts
Guest
Georgia Potts

Sites that aren’t mobile friendly are facing a huge disadvantage in rankings right now. There are a lot of smaller website owners who don’t know how to change their designs for mobile users, and it’s kind of a shame that they are being pushed out.

tomysole
Guest
tomysole

Most blogging platforms do provide the tools to help users make their blogs mobile friendly.

Georgia Potts
Guest
Georgia Potts

Blogging platforms do, but not everyone uses those for their sites. I have a number of niche sites, and none of them use blogging platforms. I’m basically having to get rid of the sites because I don’t have the programming expertise to make them mobile friendly.

tomysole
Guest
tomysole

Fair enough, but I think wordpress and blogger both offer tutorials and plugins that help.

Georgia Potts
Guest
Georgia Potts

Well, those are for blogs. Not all websites are blogs. I have several niche sites that were made with site builders, and none of them can be adapted easily.

Lola Decker
Guest
Lola Decker

Have you considered hiring a freelance developer to work on them?

Georgia Potts
Guest
Georgia Potts

No, I don’t have anywhere near that kind of budget. A lot of small-time site owners just use site builders to create their sites. They were fun sites to create and run, but there’s no way I could hire a programmer for them.

Lola Decker
Guest
Lola Decker

It’s actually more affordable than you might think. Places like Fiverr and Freelancer have a wealth of freelance developers who are more affordable than hiring a professional team.

Actually, one of the main ways I got by in my first years as a freelancer was by fostering relationships with developers who often came to me for their content writing needs.

As a writer, or even if you have other valuable skills, you can often find a developer to barter with who will consider trading development work in exchange for content writing services.

tomysole
Guest
tomysole

I wonder how their algorithm decides if a site has sufficient mobile-friendliness? Do they have the technology to check each site for this? and if they do what are the determining factors that decide if a site is sufficiently optimized to mobile platforms?

Lola Decker
Guest
Lola Decker

Actually, that is a great question. Personally, I keep a massive amount of bookmarks in my browser that are categorized by use. Sort of a cheat sheet, if you will, of various SEO tools.

For instance, the Google PageSpeed Tools (https://developers.google.com/speed/pagespeed/) offer great insights into a website, as well as suggestions for improving it.

In addition, Google Developers also has a mobile friendliness checker (https://www.google.com/webmasters/tools/mobile-friendly/).

Hopes this helps answer some of your questions. 🙂

Laura Dohan
Guest
Laura Dohan

Lola – thanks for sharing those tools w/ the community!

Linnea S.
Guest
Linnea S.

Wow, thanks Lola, for the tip on Google’s mobile friendliness checker. I wasn’t aware of it. It’s going to be such a helpful responsive web design tool for me.

auntieemily
Guest
auntieemily

That would definitely be something worth working on. Good luck.

Georgia Potts
Guest
Georgia Potts

I love all of the infographics in this! This is a well-crafted guide to the current SEO trends. I read a lot of articles about this topic, and most of them cover just one or two aspects. I am impressed with how thorough this is.

auntieemily
Guest
auntieemily

I like the infographics, too. They keep things interesting.

Georgia Potts
Guest
Georgia Potts

It’s always good to get your info in different ways. I like it when articles use text, throw in infographics, maybe charts and even have videos. It’s always good to have different ways to present your information.

hemuller
Guest
hemuller

Thank you for the great and informative article. Another important SEO trend is the use of infographics or visual aids in an article or post (just as you have done in yours). This will increase the interaction by readers with your article (more comments) and also generate more “hits”.

tomysole
Guest
tomysole

I really loved that about this article. Wonder if their are templates for this kind of thing??

Lola Decker
Guest
Lola Decker

It is possible to find blog post templates just by using the Google search feature. Many of the industry leaders provide them, HubSpot, Inbound Marketing, etc. They are great for beginners and those who have not worked in the copywriting field for very long.

auntieemily
Guest
auntieemily

I have to agree, mobile optimization is extremely important. If a site will not work right on a phone, it is not going to be all that it should be.

Earl Dotson
Guest
Earl Dotson

It’s too bad that so many sites don’t work right on a phone. I don’t know about anyone else, but on a normal day I have much more access to my phone than to my computer. I have a feeling I’m not alone in that.

Natalya Ward
Guest
Natalya Ward

Excellent advice. The trend I struggle with most is video. For me, I’d much rather read an article than watch a video, it’s just faster. Plus, I can always save it for offline reading versus skipping through a video for the content I need.

This year I’m focusing on my social content more than ever. I’ve written for clients recently about how social reputation is even more important than page rank as so many users use social media to research a company than a search engine.

Earl Dotson
Guest
Earl Dotson

Letting your clients know that social reputation is more important than page rank is a great help to them. A page rank can improve, but a broken reputation is virtually impossible to repair.

Ramesh Sanapala
Guest
Ramesh Sanapala

I think you missed here about social media optimization

Serita Tillson
Guest
Serita Tillson

This was a very educational article, I am going to bookmark it for future reference and implement some of the ideas that I have come across in here. Great stuff!

melissann
Guest
melissann

I love these infographics. They make the content pop, and got me to read through the entire article. Are there any free tools out there to learn how to create infographics?

Tay H
Guest
Tay H

Really interesting point on word count and presence in Google search results.

Bethany A.
Guest
Bethany A.

Videos are so important still. They seem to be what everyone is getting into lately.

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