Find Your Target Audience with this 4 Step Formula

A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, but are sadly mistaken and losing out on valuable revenue. Knowing your market is a big part of effective content marketing, and the sooner you find out, the more effective your strategies will be.

One of the biggest mistakes marketers can make is confusing an intended audience with an actual audience. Even if your products were designed for young adults, that doesn’t mean that’s who’s buying them. In order to truly investigate who your audience is, there are four key data points, metrics, and customer segments you can look at.

1. Location

Is your audience local, or are your sales national? By using location data from web visitors, you can see exactly where your sales are coming from, and who to target moving forward. Location can also uncover other valuable information about your market, giving you insight into culture and common area resources.

2. Age and Gender

The age of your average customer can make a big difference in your marketing strategies. Looking at Google and social media analytics can help you see the average age and gender of your page viewers and customers, helping you target your marketing efforts in the right place, like the right social media platform and the most useful content topics.

3. General Interests

Are your posts striking the right chords with your readers? Website data can help you monitor your best and worst posts, allowing you to see what articles are clicked on and read to completion versus those that went unnoticed. Understanding what your visitors want to read can guide your content strategies in a positive direction.

4. Traffic Sources

Where your traffic is coming from can provide a great look into who’s interested in your products. If most of your traffic comes from social media, you can assume your Facebook posts are making a difference, but if Google searches bring most of your visitors, it’s a sign that your website is strong but your digital marketing strategies aren’t living up to your aspirations.

Whether your audience is exactly who you intended or you’re not sure who’s buying your products, taking an indepth look at who you should be targeting is the kind of market research every savvy company should be performing. The more you know about your audience, the more effective your marketing can be.

Rachel Elle

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Rachel has spent her whole whole life writing. In addition to academic pursuits throughout her education, Rachel holds a Bachelor of Arts in English with a concentration in creative writing and a Master of Accounting. She excels in in business writing, including accounting, marketing, finance, investments, and taxation.

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Georgia Potts
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Georgia Potts

I have never seen a marketing article talk about the intended audience vs. the actual audience before. That is certainly food for thought- most companies have a customer profile and that’s who they want their writers to talk to. It’s definitely worth figuring out just how correct that profile is.

Earl Dotson
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Earl Dotson

It doesn’t seem surprising that marketers would confuse their intended audience with their actual audience. Thank you for a great post telling us how to avoid making that mistake. If you design your product for a specific audience, why would you expect it to appeal to another audience? It would be interesting to know how often products are embraced by audiences they weren’t intended for.

Georgia Potts
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Georgia Potts

You never know which demographic might embrace something. If you aren’t familiar with the Bronies, you might want to look into that one!

Amelia Stewart
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Amelia Stewart

Bullssseye! …

Thanks! Rachel, you’re definitely on target.
This was awesome advice and very well explained. Each of your four tips would unquestionably assist any online business owner in their quest to discover who actually purchases their product.

I’m not about anyone else but… Rachel’s on point!

As outline, this method could also be useful in educating the research of other interest in that targeted area with the highest purchasing volume. These are useful tips I’m going to surely keep in mind so that I won’t miss out on maximizing my businesses opportunity.

Thanks! again.
Rachel…

Simona May
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Simona May

Way to force us to take a reality check, Rachel. It is easy to get caught up in the vision you have for your product and forget to look at how it is actually doing in the market. Keeping an eye on where your business is thriving and where it isn’t is essential to grow a business.

Earl Dotson
Guest
Earl Dotson

I’ve always heard location is the most important thing in real estate, but I never knew it was important in marketing. Interesting to learn.

Tay H
Guest
Tay H

Your tip on traffics sources I can see being very useful in helping businesses to establish their target audience and gain insight into what is working and what may need to be improved.

Bethany A.
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Bethany A.

“Understanding what your visitors want to read can guide your content strategies in a positive direction.” This is so true, and something we all need to remember!

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