How to Create a Social Media Plan That Builds Momentum

star wars

Social media can be a valuable content marketing tool if used right. But even the best social media plan takes time to bear fruit. You need to have patience and devise a plan based on building momentum, rather than expecting immediate results. The following tips will help you create a social media plan that builds momentum in order to better succeed at marketing content.

Start Small But Exciting

Fans of the original “Star Wars” trilogy understand this concept. The first conflict in the original movie was the capture of Princess Leia. Her rescue mission was rather easy to accomplish, but incredibly engaging. It was only due to the completion of that mission that greater conflicts were revealed.

Social media content marketing should work the same way. Social media is designed to express compact ideas, between the 140 character limit of Twitter to the way Facebook only shows the first few lines of long posts. If you try to sidestep these limitations, you are using social media the wrong way. Embrace the format for what it is when posting to social media.

Sharp, witty, exciting, and engaging posts on social media attract attention. And if the posts are amusing, exciting, or powerful enough, your audience will share them with others. By starting with small ideas that attract attention, you help build an audience that will be receptive to larger posts in the future.

Diversify

One of the biggest mistakes you can make when creating a social media plan is focusing on only a single social media platform. While Facebook continues to hold the lead in social media network usage, that lead is shrinking. Networks like Twitter, Google+, and Instagram all also have hundreds of millions of active users.

More important than statistics, though, is the fact that social media users tend to be aggressively attached to their networks. If you don’t support a social media network, you are likely alienating potential customers or clients.

Make Employees Part of Your Plan

Customers and clients love interacting with employees on social media, because it makes them feel like they better understand your business. Not only should you permit employee generated content on social media, but you should encourage and reward it.

If employees are engaging in a running dialogue with your social media audience, that audience is more likely to return in the future.

Keep Up the Pace

Once you have managed to build momentum, it is just as critical that you maintain it. If your social media presence doesn’t keep up with the level of interest that you have created, that interest will begin to fade.

Maintaining momentum means dedicating resources to your social media plan that streamline your social media content. If you don’t streamline, the value gained from your social media plan will be counteracted by the increased costs of maintaining that plan.

Mickey David

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Mickey has degrees in linguistics and logic from a top 25 university. He has been writing online for the approximately five years, specializing in gaming, hobbies, and media. He has never missed a deadline. Quality and speed are equally important to Mickey and he'll never sacrifice one for the other.

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Georgia Potts
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Georgia Potts

I like that you aren’t trying to get people to cheat the 140-character rule. I don’t like trying to read messages that are continued on another site or that use a photo to display more text. People use the site because it’s quick to read the messages!

Amelia Stewart
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Amelia Stewart

I agree! 100% … at least that’s why I read the messages…

auntieemily
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auntieemily

I agree! I like quick to read messages and all that they offer – especially when I don’t have a lot of time on my hands.

Christi Ann
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Christi Ann

All of your points are valid, and I especially agree with getting employees involved and maintaining momentum. Many companies fall short on their social media content because it all falls to one person and because they’ll post a lot for a while, then nothing for an extended period.

Amelia Stewart
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Amelia Stewart

I also agree with you as well… many fall short because they either lack the revenue to adventure into this area of business or aren’t aware of the advantages of hiring freelancers…

Tay H
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Tay H

That’s a very good point and another reason automation of social media posts can be great in helping company’s stay present

Julia Chaney
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Julia Chaney

Thank you, I am getting ready to launch my first blog and this information will help immensely. As a newbie I have much to learn and was only planning to use two social media platforms. Now I will use all that I can find time for to help launch my site.

Tara
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Tara

It’s funny because isn’t one of the big things users are asking Twitter about is doing away with the 140-character rule? I actually hope they keep it.

Earl Dotson
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Earl Dotson

Great advice about not focusing solely on a single social media platform. Social media evolves, and what’s popular now may not be popular tomorrow. Myspace was one hot – something younger people may not believe – and where is it today? It’s exciting to think about what future social media platforms await us.

Georgia Potts
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Georgia Potts

Yes, concentrating on just one aspect of marketing is never good. A single social media site can be out of fashion next week. A single site that you use to get backlinks may be out of favor. Diversification is really the key to keeping your marketing, and your business, going.

Val
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Val

I loved how you included Princess Leia. Yes, you are right. Her introduction built up the momentum that led to everything else in the original series. Twitter and other sites can be used similarly. They can be the catalyst that builds momentum.

Earl Dotson
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Earl Dotson

Interesting fact about Princess Leia: Amy Irving (the former Mrs. Steven Spielberg) and Jodie Foster were among the actresses Carrie Fisher beat out for the role, according to Fisher. Obviously, missing out on such an iconic role didn’t hurt Foster’s career. Irving received a $100 million settlement from Spielberg, so to say the least she has no great need to work.

Simona May
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Simona May

I think the most important things are being patient with yourself and not stopping. Building a following on social media can seem exhausting, but, as you pointed out, there are so many benefits that can come from it if you stay engaging and consistent with your posts and just keep working at it. Great post, thanks for sharing!

Earl Dotson
Guest
Earl Dotson

That’s great advice. When you put a lot of effort into something and just aren’t getting the results you wanted, stopping can be a very appealing idea. Encouraging words like these can help you keep going.

rebeccamonhollon
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rebeccamonhollon

I like the 140 character rule for Twitter, I hope they do not change it. There are many who would clog up the feed with long posts and as Twitter moves quickly it would bog down the content. It challenges the tweeter to make the posts exciting and engage by clicking on links that are provided. That is what makes it interesting and fun.

Earl Dotson
Guest
Earl Dotson

I completely agree. Why would Twitter want to change what makes it unique? It seems to have done pretty well with the rule it’s had thus far.

auntieemily
Guest
auntieemily

I love how you tied Star Wars into all of this. Thanks for sharing such helpful advice.

Earl Dotson
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Earl Dotson

The “Star Wars” references do make the material more accessible. Who doesn’t enjoy those movies?

auntieemily
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auntieemily

Anything with a little pop culture mixed in is more fun to read than a boring essay on what we should and shouldn’t be doing.

melissann
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melissann

I think a great example of how to do it wrong, regardless of what side of the political fence you are on, is how some politicians are turning to twitter to state their opinions on just about anything. You can’t run a campaign 140 characters at a time, yet some are trying to. Diversifying on social media is an excellent piece of advice, as each platform has something different to offer.

Earl Dotson
Guest
Earl Dotson

It’s understandable why politicians would want to use Twitter as much as possible, but who really cares about what they think about issues completely unrelated to politics? Simply sharing political related tweets should keep them busy enough.

melissann
Guest
melissann

If I had employees, this would be great advice. But maintaining momentum in any capacity is always a great idea when you believe in the campaign that you are running.

Tay H
Guest
Tay H

This instantly made me think of the dinosaur MySpace before Facebook came along. My opinion is even if you used MySpace now it wouldn’t count because people have moved on. Humour or engaging short content is a good way to get people to continue reading a post or sharing across all social media.

Bethany A.
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Bethany A.

Love that you compare this to Star Wars. And I agree that starting small but exciting is so important!

auntieemily
Guest
auntieemily

Thanks for sharing. As someone who is always trying to promote myself, I know that I need to work harder on social media.

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