The inability to produce engaging content is the number one reported challenge by content marketers over the last 6 years, according to research done by CMI and MarketingProfs.
A few weeks ago, I decided to explore the issue in an article titled, Engaging Content: How to Define and Create It, published on the Content Marketing World blog.
In the end, I argued that engagement occurs when the content is personally relevant to the audience, and when it’s crafted in an interactive way that causes the audience to think deeply.
However, this was just one man’s opinion (mine). To get the bigger picture, my team and I headed to what may be the most authoritative content event on the planet, Content Marketing World 2015.
We asked the 3,500 content marketing professionals in attendance what they believe the secret to producing engaging content is.
Watch the video above to see what they said! Hopefully, you can take a few tips and some inspiration to help your organization produce engaging content through the end of 2015 and into 2016.
What Do You Think? Tell Us Below!
Now it’s your turn. Do you agree with me, or with what was said in the video? Leave a comment below with your take on what makes content engaging. We want to hear your opinion!
