3 Simple but Powerful Blogging Strategies for Local SEO

How to Use Your Blog to Own at Local SEO

A regularly maintained blog is a fantastic tool for any business that wants to build an online presence.

It provides customers with a forum for exchanging ideas, sharing experiences and engaging with the company. This is crucial for a business that operates exclusively online, as it may provide the only “encounter” a customer has with the company.

However, online businesses aren’t the only ones that need a blog; local businesses also have a lot to gain from maintaining a blog. A survey conducted by American Express showed that consumers choose local retailers over national chains because local businesses possess superior product knowledge and provide better service.

Blog writing is a great way to showcase your brand’s approachability, expertise and understanding of your niche market.

Blogging for individual locations is also a great way to boost SEO and connect with the location’s community for companies running local landing page programs.

When it comes to blog writing, both online businesses and local businesses have the same objective: to drive conversions by establishing credibility and building connections. However, local businesses require a unique blogging strategy for optimal results.

Here are a few tips to get you started.

1. Understand Your Local Audience

Venturing into the big, competitive world of search engine optimization (SEO) is a difficult task for local businesses. But maintaining an awesome blog is only effective when consumers can find it!

An easy first step to local business SEO is figuring out exactly who your local audience is. Use tools like Facebook Insights and Neilson Prizm to identify your local audience, and adapt your blog writing to fit their needs. Tailoring your content to a local audience can mean choosing specific topics, locally relevant themes, or even scheduling your blog posting to fit when your audience wants to read!

2. Attract More Attention by Expanding Your Keyword List

Ranking well in local searches is crucial to your local business’s success, and a blog is a great way to improve your standing. Make sure your keywords are in the body of your blog, as well as in the meta description and meta title.

You can escape some of the pressure of choosing a perfect long-tailed keyword to attract readers who will convert by doing some keyword research. Using your hometown as a keyword is a great idea, but don’t stop there. Give potential customers more opportunities to find your business by mentioning the name of your county, neighborhood, nearby cities, and any keywords that perform well in your research.

3. Write About Local Events

Writing about local events is great for SEO, but it also demonstrates that your business cares about the community. Discuss elections, community events, etc. from the perspective of a local business owner. Your content doesn’t all need to relate back to your product, and in fact, it’s important to have content that is there only to be useful to readers, not to convert. Writing about local events that are important to the community establish you as more than just a company, but an active part of the community.

By following these tips, your can create a more effective blogging strategy for your local business.

Posted in SEO
Katelyn Macdonald

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Katelyn Macdonald is an experienced freelancer with a Bachelors of Science in Business. Her work includes, but is not limited to, blog posts, product reviews and press releases. She also has experience in writing articles pertaining to travel and health-related topics. Katelyn Macdonald works hard to ensure her clients' satisfaction.

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Georgia Potts
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Georgia Potts

Local SEO is so important for brick-and-mortar businesses. Having the name of your city pretty well integrated into your site will certainly help. Another helper is to find keyword lists for local searches rather than just the worldwide search lists.

Peaches VanDyke
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Peaches VanDyke

Thanks, Katelyn. I agree wholeheartedly with point #1 in your article. Having experience in sales, I learned that using the right language to your target audience is imperative. How can your viewers understand your points if you are not speaking in a language they understand?

auntieemily
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auntieemily

Agreed. You need to write in a way that will come off well to those reading what you have to say.

Rob Toccs
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Rob Toccs

Your points on local SEO reminded me of one well-known school. Hogwarts (1) understood the local audience — the school reached every wizard in England, (2) Used keywords well in its subtitle, “School of Witchcraft and Wizardry,” and (3) was regularly featured in The Daily Profit. Where else would you go to learn SEO magic than to the masters of witchcraft and wizardry, themselves?

Georgia Potts
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Georgia Potts

Ha ha, that’s a great analogy. I think it’s Daily Prophet, though, isn’t it? I could be wrong.

Jerry Bowlin
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Jerry Bowlin

In a nutshell, it is all about marketing. Every business, whether they are the mom-and-pop barbecue joint on main street or the multi-national fast food chain, has to market their services, menu and new offerings. For the local business, keeping their content SEO-optimized on a local level is not just important, its crucial. Although it can be difficult, incorporating local landmarks, street names, and the local lingo can be a step in the right direction for the business looking to promote their services to their local population.

Lulu Craft
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Lulu Craft

Hi Katelyn, Thank you so much for this informative article. Indeed, i agree that understanding your Audience could help you in many ways, such as, picking the keywords to use.

Earl Dotson
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Earl Dotson

One of the sad changes in American society in recent decades is local businesses being pushed aside in favor of big chains. A local business can truly be part of a community’s fabric. How wonderful it is that a blog gives local businesses another opportunity to connect with the people they serve. Writing about local events is an especially good idea. Having lived and worked in small towns, I know firsthand how seriously residents can take those events.

Maria Buck
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Maria Buck

In my opinion, one of the major reasons that some businesses continue to suffer significant losses in spite of better economy compared to a few years ago is their failure to understand their local audience and to then target their needs. I probably would not include “discuss elections” when writing about local events, as that may end up in a backfire. However, discussing local events or community attractions certainly establishes a company as more than just a business. I moved to a city with over 1 million residents a little less than 5 years ago and found very little information… Read more »

Earl Dotson
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Earl Dotson

Not bothering to include an address? It almost sounds like they were trying to keep people away. Yes, you could look up the address on your own, but why should you have to?

Charlotte Noble
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Charlotte Noble

It seems that it all comes down to two things 1)knowing who your customer is 2) writing in a voice that resonates with them. Well written Katelyn.

Natalya Ward
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Natalya Ward

I’m seeing more and more local businesses going beyond a never updated Facebook page to actual websites/blogs. I think it’s a great idea to write about local events. Another idea might be to partner with other local businesses and write posts about each other. The more exposure, the better.

Earl Dotson
Guest
Earl Dotson

Businesses ignore local events at their own peril, especially in small towns. Local businesses writing about each other is an interesting idea.

Natalya Ward
Guest
Natalya Ward

I think businesses have gotten into the “everyone’s online” mindset and forget that “online” is built of real people who live and shop locally. We never can discount the power of mixing local and online marketing.

Earl Dotson
Guest
Earl Dotson

That’s a good point. It’s easy to forget that behind “being online” are real people with real lives who live in real communities. Local people coming together to promote something in their town will always be a powerful thing.

auntieemily
Guest
auntieemily

Knowing your audience is so important for any kind of writing. Definitely something that should be kept in mind. Also, having the ability to write to multiple audiences in one piece is good, too.

tomysole
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tomysole

I once helped a friend build a local landscaping blog that had useful local content. It ended up landing him several high paying custom jobs worth thousands of dollars. It actually ranked much higher in the search engines than his actual business website which he had invested quite a bit of money into SEO work.

Earl Dotson
Guest
Earl Dotson

Was your friend simply happy to have the work or was he in any way annoyed the site he invested a lot of money in was less helpful for getting business than the blog was?

Matt Press
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Matt Press

Nice post Katelyn! I was especially interested in meta descriptions. Would you say that meta descriptions can be more important than titles for CTR?

Earl Dotson
Guest
Earl Dotson

It’s been asked, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” Another question could be added to that: “If a blog is excellent but consumers don’t know about it, does that blog exist?”

Bethany A.
Guest
Bethany A.

These are great tips! I really like the one about writing about local events.

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