How to Guest Blog the Right Way

How to Guest Blog the Right Way

How to Guest Blog the Right Way

Over a year ago, Google’s Matt Cutts infamously declared that guest blogging needs to be stopped because it was “becoming more and more spammy.”

After this declaration, many businesses put a stop to guest blogging, while others were determined to continue submitting articles to other blog websites.

So, in your opinion, should we put an end to guest blogging to help save our SEO rankings?

The answer is no.

And SEO expert Rand Fishkin would agree with that, stating, “While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it’s easy for marketers to start slipping down the ‘Guest Posting Slope of Madness’.”

What he means by this is that while guest blogging can be an extremely effective way to get links to your site, posting low-quality content on low-grade sites can actually hurt your website.

Here are some ways you can guest blog and draw more attention to yourself and your website.   

Search for Quality Websites

To show Google that you aren’t using any spammy practices when it comes to guest posting, you need to search for the right websites to showcase your articles on.

What are some sites that are popular in your industry? Which ones have a high page rank?

Make a list of websites that have these qualities in order to get quality links back to your site.

Have Something Valuable to Say

Don’t guest blog just because you feel like you have to. Instead, write something your audience will actually want to read.

For article ideas, think about trends and updates in your industry by signing up for Google Alerts, checking out competitor’s websites, and seeing what other people are saying on social media.

Use Original Content

All too often writers will write one outstanding article that got rave reviews on one website, so they wanted to republish it on other blogging sites. Google will reward unique content, while ignoring duplicates.

Guest blogging can make a huge impact in increased website traffic and page rank. Follow these tips to effectively post your articles on other blogs for link building.

Annabelle Dunlap

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Annabelle has been helping websites increase their online presence through digital marketing, blog posts, and website content since 2007. She has written numerous articles on trade show exhibiting, marketing, small businesses, and social media. Her work has been published on business.com, TSNN, Social Media Today, Duct Tape Marketing, and Business2Community.

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Georgia Potts
Guest
Georgia Potts

Yes! I’m glad that you said to have something to actually say before you blog. I have seen blog posts that I think were written simply because the blogger was on a schedule. I don’t want to read a post that was just an obligation- I want to read from someone who has something to say.

Corbin Bartoli
Guest
Corbin Bartoli

I agree Georgia. Often times there seems to be too many “Filler” type posts. Those honestly bring the blog down more than uplifts it. I would much rather see a blog post two or three times a week that remains passionate and interesting, as opposed to a daily post that isn’t even putting forth a solid effort in delivering content.

Charlotte Noble
Guest
Charlotte Noble

Annabelle, I love this. Blogging is a great way to spread your message- but is can be easy to forget what your message is when you are wrapped up in getting likes & shares. I also find that so many blogs are just cut and paste quotes and pictures. Finding good writing is the trick!

Earl Dotson
Guest
Earl Dotson

It’s unfortunate when bloggers become more concerned with getting likes and shares than producing quality work, but it’s understandable. Hopefully bloggers who fall under that spell can break out of it quickly.

Georgia Potts
Guest
Georgia Potts

I know, I hate to see that. I am around a lot of teenagers, and they are all concerned with ho many shares and views and followers they get rather than what they are actually saying. If you have a strong message and craft it well, the rest of that stuff will follow.

Tay H
Guest
Tay H

Original content is an absolute must. It’s fine to see what works for you and use the same principles but pretty much copying what you have done elsewhere really doesn’t add anything new.

Earl Dotson
Guest
Earl Dotson

Not only does it not add anything new, it’s lazy. Of course we all want to relive that experience of writing an article that wonderful notices, but at some point we have to move on and write another one.

Tay H
Guest
Tay H

Yes definitely, if we all chose to be lazy and essentially rewrite content our audience would soon be very bored. Not something we all set out to achieve at all.

Earl Dotson
Guest
Earl Dotson

Only writing when you actually have something to say is great advice. You do yourself no favors when you write just for the sake of writing.

Tay H
Guest
Tay H

Some very valid points here for guest blogging and added reputable links. The reader will immediately loose interest in spam and blatant sales pitches.

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