You already know that fresh, relevant content is essential to the success of your on-line marketing efforts.
What you might not know is whether you should be creating this content in-house, or outsourcing your blogs, tweets, white papers and website copy – after all, there’s a lot at stake when it comes to your content.
Here’s three things to consider when choosing where to source your online content:
Can You (Or Your Staff) Really Create High-Quality Online Content?
If you’ve been writing your blogs, online newsletters and web page copy in-house, you’ve probably been wasting your time – however, if you’ve been creating content, you’re good.
Because web users don’t read – that’s why.
Most web users scan online content, rather than reading it – that’s why writers who specialize in crafting scannable, sharable, web-friendly content do much more than simply write – they design copy that gets noticed by your audience.
Skilled online content creators blend strong writing skills with design savvy to deliver tight, SEO-friendly copy that engages, captivates and converts web users into paying customers for your enterprise.
So while lengthy paragraphs packed with obscure, complex words might wow an English Lit prof, that same style of writing simply won’t cut it on the web.
Scalability Of Your Content Creation Team
The ability to quickly scale your content writing team (either up or down) is a major advantage of outsourcing – but this only works if you use a crowd-sourced platform that provides you with access to a large pool of qualified contractors, rather than a single freelancer or small team.
So, when does content creation team scalability become an issue?
Scalability matters if you area a:
- business owner who needs to update your product descriptions
- webmaster who manages numerous blogs
- content marketer who requires on-demand articles, web pages and press releases
Managing a large team of remote writers can be a challenge though – you’ll need to provide clear, concise written directions and be prepared to carefully check each order for quality and consistency.
Outsourcing means you can’t call an impromptu marketing meeting or brainstorm over a beer – the better you communicate with your off-site writers, the more satisfied you’ll be with the final product.
Are You Passionate About Creating Online Content?
Tim Ferriss is the outsourcing master – he’s created an empire that started with a simple idea – he outsourced anything that he wasn’t 100% passionate about doing himself.
While we’re not suggesting that you should be pairing down your workweek to a mere 4 hours, delegating tasks that others makes good business sense.
Unless you absolutely love creating your own online content, outsourcing your social media updates, white papers and product descriptions to a qualified, proven team of web-based writers just makes good business sense.
Chances are good that you’ve got a long list of things that you could be doing to grow your enterprise – if only you had the time.