Mind Your P’s and Q’s: The High Price of Poor Grammar

One of the most important aspects of running a successful website is gaining and maintaining a good reputation. When people search the web, they are looking to purchase products or gather information.

Keeping them on the website is essential to a successful business. Nothing will break the trust of a potential customer faster than poorly written content.

Poor grammar and sloppy writing can increase ‘bounce rates’. Even worse, it can have a negative effect on the reputation of a business.

Here’s four ways to ensure you’re presenting your audience with high quality content.

1. Get Their Attention

After a search engine produces the desired website, the consumer begins browsing the home page. At first, they are drawn in by catch phrases and snappy titles. Images and colorful banners ‘call out’ to the visitor.

If the home page has managed to keep the web surfer interested for this long, a major hurdle has been reached. Getting the customer ‘on page’ is only half the battle, you have to keep them engaged.

2. Keep Them Interested

A website’s ability to keep a visitor ‘on page’ is crucial to the success of your business. However, getting the visitor interested for the long term presents a new set of challenges.

After the initial excitement of the home page wears off, the visitor will start to read. ‘About us’ pages, product descriptions and blog posts are a few examples of crucial content. Crucial content is the key component to a successful website.

Entertaining subject matter will make the reader wonder what other interesting information awaits them on other pages of the site.

3. Avoid Rejection

Nothing will stop a website visitor in their tracks faster than poor grammar. Many sites are established to build customer trust, losing that trust can be fatal to any business. Often, a website is selling goods and services.

People who intend on contacting your business are placing their trust in you. These consumers are well aware of the dangers of doing business online. They are overwhelmed with stories of stolen credit card information and identity theft. This is why building trust nowadays is more essential than ever. Poor writing and amateurish prose can create a feeling of skepticism.

4. Check and Check Again

Be sure to consistently read over your website. Errors that may have been missed initially, are often identified through later proofreading. A fresh eye and a good nights sleep will help you identify previously missed typos. Create a standard for what you are trying to achieve.

Compare your site to other successful sites.

When you surf the web or shop online, what do you expect? What do you see as being a deal breaker? How do you define a professional website? Make sure that your website lives up to your standards. Cutting corners could mean cutting profits.

The Final Word

Remember, you have to convince the public that your business is trustworthy. In an environment of increasingly cautious consumers, well developed web content is essential to your business’ success.

Do not allow ‘easy fixes’ like spelling and grammar spell disaster for your business.

Stephan Greer

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Stephan Greer has been a creative writer for nearly 15 years. His primary focus is producing in depth, customer enticing articles and product descriptions. Alternatively, he spends a considerable amount of time creating children's short stories and poetry. He is reliable and ready to put his creativity to work!

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0 thoughts on “Mind Your P’s and Q’s: The High Price …”

  • Avatar
    MShawn Wright says:

    One of the fundamental tools explained in a concise manner. When viewing sites if my eye is wandering I know something is wrong. it is important to remember we write for the reader and the client. We may understand the flow of the text, charts, and pictures., but the audience may not, and that spells low traffic and poor results. Thanks for the article.

    • Avatar
      Stephan Greer says:

      I could not agree more. The “wandering eye” is an excellent way to describe that feeling of being lost when a web page fails to keep our interest. I believe, as we progress in our own writing and vocabulary, the danger of reaching a comfort zone may also be an issue. Your mention of “understanding text, charts and pictures” brought up a great point. Different people have different levels of understanding about different topics. Writing for the general reader is quite important. I have also found that overconfidence may sometimes cause us to skip the proofreading. Staying grounded and making the ‘final edit’ a routine occurrence is always a good policy. Thank you for the reply.

  • Avatar
    Georgia Potts says:

    What poor grammar says to me is that the company simple doesn’t care enough to do things right. That generally means that they didn’t bother to hire a writer, but sometimes it means they hired a bargain-basement one.

    • Avatar
      Stephan Greer says:

      I was just talking about this to a friend. Going it alone when starting a new e commerce project may not be a choice. Finances are always a consideration for a start up. Correctly allocating resources is essential. If the budget is lean, there are other resources a person can use. Friends and family who may have a gift for the written word is one option. A good grammar editor is another. However, when it comes to the really important parts of a site, it is always best to hire a professional.

  • Avatar
    Myra Michaels says:

    Stephan, your article is a very important cautionary tale for writers. As you said, customers want to deal with trustworthy companies and ones that are intelligent enough to use proper grammar and spelling. An occasional typo might be accepted, but, overall, flawlessly written and entertaining content is what is desired and sought after and what will bring readers back to read more.

    • Avatar

      I think that’s especially true because there’s so much poor grammar on the Internet. People probably get sick of reading it pretty quickly.

  • Avatar
    Victor Peters says:

    If i visited any website today and the first thing attracting my attention is poor grammar or repeated spelling mistakes,i would loose trust in the site and view it as unreliable.it is good to always proofread your content before posting it.

  • Avatar

    With so many things we can’t control in the business world, why would we neglect the things we can? With care and hard work, we can ensure we don’t allow poor content to be published. Presenting it as a trust issue puts it in an even more important light. Let’s all use that as added motivation.

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