Email Marketing: Still Business’ Best Marketing Tool

Despite the growth of social media and texting, even in 2015, email marketing remains the most popular form of digital marketing for potential customers.

This fact is somewhat amazing given the fact that effectively email is to traditional mail as social media is to a phone call. Yet despite email being practically prehistoric in internet terms, it still dominates as a business marketing tool.

Advantages of Email Marketing

Email marketing remains popular, despite technological advances in online communication, because it is traditional. It combines various features that no other online communication method offers.

  • Unlimited Size – Unlike most chat programs or twitter, you can send messages of effectively unlimited size through email. This allows content marketing to be meaningful and useful, rather than simply presenting a link to click.
  • Non-intrusive – A tweet, chat message, or Facebook post is something that must be read now. An email simply appears and then can be read at leisure. Additionally, the sender of an email isn’t notified when the reader opens it, which is a level of privacy many customers appreciate.
  • Easily Saved – Another advantage of emails is that a customer can easily save it to read later. It isn’t uncommon for email marketing to spark an interest that is then explored at a later time. Most social media marketing can be saved, but not quite as conveniently.
  • Focused Marketing – This can’t be stressed enough. By using multiple email lists based on customer interests, businesses can target marketing sent via email. Targeted marketing is significantly more effective than non-targeted marketing and most social media platforms don’t offer convenient ways to target specific customers unobtrusively.

Using Email Marketing Effectively

Besides using focused marketing, the most important rule for effectively marketing with email is to create a good title. Simply getting customers to open the email (rather than delete it without reading) is more than half the work.

From there, good targeted content should get your customer to click on your landing page.

Using email for marketing doesn’t mean you should abandon social media marketing. Social media marketing is an ideal way for finding new customers. But for returning customers, you want to focus on high quality email marketing campaigns.

Mickey David

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Mickey has degrees in linguistics and logic from a top 25 university. He has been writing online for the approximately five years, specializing in gaming, hobbies, and media. He has never missed a deadline. Quality and speed are equally important to Mickey and he'll never sacrifice one for the other.

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Cassandra Parsons
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Cassandra Parsons

thank you Mickey for sharing this article, you have answered a question that I have had for sometime about email marketing and how effective it really is. I still am unsure if I am convinced that I still need an email campaign, however you point about email being “Non-intrusive – A tweet, chat message, or Facebook post is something that must be read now.” is spot on! I cannot tell you how annoyed I get sometimes when nine million notifications (exaggeration I know), but you kicked my soapbox about the in your face popups come in, while you are working… Read more »

Victor Peters
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Victor Peters

You just nailed it again Mickey.Through email one can be able to send unlimited size of content to numerous users via email.On top of that there is an aspect of confidentiality and personal touch which makes the user to whom the email is being directed feel special.

Earl Dotson
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Earl Dotson

Making the recipient of your email feel special shouldn’t be overlooked. Nobody wants to feel like just another name on a large email list.

melissann
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melissann

I agree that email dominates as a marketing tool, but it shouldn’t. Emails are opened less than 10% of the time, while texts are opened at an average of 98% of the time. Texts are also read within 15 minutes, another reason to drop the heavy reliance on emails and start focusing on what works, a texting campaign.

Georgia Potts
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Georgia Potts

I don’t want marketing texts, though. I don’t want that at all. When I get to my email inbox, I’ll read the marketing messages that I want at that time. I do not want my phone dinging every five minutes with marketing messages.

melissann
Guest
melissann

Me either….but some people never open an email and love their phone to ding all the time. Not me, but you know, those young kids who want everything now love it when their phones goes off all the time.

Georgia Potts
Guest
Georgia Potts

Ick, I can’t imagine. That would probably be my version of hell.

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