Does your website have what it takes to successfully get traffic and be properly recognized by Google?
Here’s three important SEO tips from the experts to make sure you’re getting the most out of your content.
Keywords Are Important: Don’t Overdo It!
Content consumers on the Internet are savvy. So are search engines. They are able to discern if content is actually content or if it is fluff stuffed with keywords. Keywords are important.
However, they must be used sparingly and intelligently. Too many instances of a keyword on a page or blog can actually work against its page rank. Keywords perform best when included in text that answers questions and provides true value to the reader.
Vitally important is that relevant keywords are used in a natural manner that agrees with the context in which they are found. Titles, headings and metadata are perfect places to find intelligent ways to include keywords.
Search engine spiders notice keywords in these key areas. Words that describe the services offered by a business make better keywords than the business name itself and may attract potential customers from markets of which you were unaware.
Search Engines Love Text Links
Everyone loves a website that is well-designed with catchy and functional Java script. Kelcey Jones, with The Search Engine Journal, explains that the problem with Java script is that search engine spiders are unable to understand it.
If the home or landing page of a website or blog is created entirely of Java script, spiders will be unable to search your domain more deeply and leave much of your website or blog un-indexed. Make things easier for search spiders by including text links to other pages in your domain.
Backlinks, Backlinks, Backlinks!
One of the most powerful tools in the box of knowledgeable SEO professionals is the backlink. A backlink is simply a link on another website to your website. If you know another website owner who is willing to link to your site, great!
Even better is if the link is included as part of the body of original and relevant content. If you don’t don’t have contacts at other websites, don’t worry! There are still many ways to get backlinks to your site out on the web for spiders to follow and increase your page rank.
Social media sites, such as Facebook, Twitter and Tumblr, and blogging sites, such as WordPress, are the perfect place to add intelligently placed backlinks to your site.
What is particularly appealing about social media backlinks is that when other users share your content, the backlinks gets shared as well! This helps to make a website much more visible to search engines. Matt Cutts from Google reports that eventually backlinks will become less important, but for the time being, backlinks “still have many years left in them.”
By using each of these techniques consistently, as well as offering valuable and compelling content, website and blog owners can expect to see an increase in their page rankings and a healthy boost in traffic!
