How to Engage with Your Audience: A Writer’s Perspective

This is my first blog post on here; I’ve been on Crowd Content for a couple of months now, and I’ve taken a lot of the various nuggets of wisdom that are in the blogs on board.

I’m currently in the process of writing my first novel, and so writing and the idea of how to create interesting and engaging literature – both fiction and non-fiction (such as marketing material) has been bouncing about in my head a lot!

After much brainstorming and consideration of the experience I have – as a fiction writer, an academic and an experienced trainer in customer service and educational roles – I decided to share a few points here; these would be the key points that I find useful when approaching writing.

I know that there is so much more to writing than these, but when I first approach content, these are usually my key points to consider.

Choose Your Style and Tone!

If you have a specific target audience, tailor your linguistic style to them – in the case of marketing a product, you wouldn’t normally use formal language to promote one that is aimed at a younger audience.

Similarly, you might want to be more formal with older, more professional markets, but always make sure that your content is striking and engages with them.

Social Media Examiner  is a blog that focuses on social media, and the choice of language and tone clearly suits a more tech-savvy, younger audience. The focus on apps such as Instagram clearly appeals to a younger generation than the older (retired) audiences who surf the Internet.

Be Imaginative

Being generic is boring, regardless of the market and product. Be creative and bold, to make your work stand out.

Heidi Cohen’s blog  is focused on general marketing, however it shows a flair and dynamic approach. She uses a colourful approach with social media links throughout, such as Pinterest, Twitter and Facebook.

Utilising social media can make the blog much more than just a page with writing on it; with so many different platforms available online now, you have a much wider audience; why neglect the opportunity to integrate this into your content?

Spelling, Punctuation and Grammar

There are few things in life that put me off a piece of writing – whether it be a novel, a pamphlet or an advert for a product – than poor spelling, punctuation and grammar.

As someone who has worked in education, I do understand that learning difficulties affect writers, yet (without hopefully insulting anyone) I feel not taking the time to spell check with an online checker at the very least is a sign of not taking care.

I personally would gladly proof-read for free!

Be Disciplined

If you are hired to do a job, or you set yourself a goal to write a certain amount, then stick to the deadline.

It’s admittedly difficult at times, but getting into the habit quickly can ensure that you don’t miss deadlines.

In addition to this,  you won’t get a negative reputation for not delivering on promises.

Looking to the Future

With social media gaining an ever-stronger foothold in the lives of so many, the opportunity to engage and inspire a larger audience grows daily.

With that in mind, what other ideas have writers here developed to reach out to readers? Does social media improve their writing experience, or impair it? I would be interested to read what others think.

Ysabel Castillon

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Ysabel is an English literature graduate with experience in social media, education and traditional hobbies such as homebrewing and leatherworking. She is a dynamic and engaging writer who seeks to write interesting and original content to tight deadlines.

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Kaye McGregor
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Kaye McGregor

You make a good point about social media affecting our writing experience … we have the opportunity to be exposed to so many different kinds of people writing in so many different ways! Their comments show us what to emulate as well as what to avoid. As a fiction writer, you can also collect colorful phrases to make your dialog more interesting. You offer good advice!

Tava Grace
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Tava Grace

I tritely believe that social media helps us as writers to expand our markets and bring more readers to our content. When you write or contribute to content, then share it on your favorite social media outlets, you are essentially sending it out to those that want to hear what you have to say. This gives your content more attention and shows your followers that you have a voice worth listening to.

Val Tanaka
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Val Tanaka

This is good overall advice. I don’t have a definitive answer about social media. It’s supposed to help promote writing, because the bigger presence you have on the internet the more it boosts you in search engines. So even if it doesn’t immediately look like it’s paying off it actually does. I don’t know that it actually does help in my case, but I guess there is no way for me to know.

Myra Michaels
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Myra Michaels

Ysabel, thanks for the very insightful article. You made some very interesting points that will definitely be of help to many writers. I am not one to do a lot of general writing on social media but do enjoy private groups of friends on Facebook and like to exchange ideas with them. I definitely like to take part in writers forums to learn and have discussions with other writers and see if we think alike. I DO like to write business blogs, and some of your tips were aimed at those types of writers. You did very well for a… Read more »

Georgia Potts
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Georgia Potts

Problems with grammar bother me a lot as well. My opinion is that anyone who has problems with basic grammar, spelling and flow shouldn’t be a writer.

Earl Dotson
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Earl Dotson

You’re absolutely right about that. Grammar, spelling, and flow are basic tools of our trade, and anyone who can’t use the tools properly needs to find another trade.

Georgia Potts
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Georgia Potts

Those basic building blocks are just the beginning. I am definitely suspicious of a “writer” who hasn’t mastered them.

Tay H
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Tay H

Good tips to highlight the basics and stick with them from start to finish. Tone is important in longer works as you tend to contribute piece by piece you don’t want to get lost in the process.

auntieemily
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auntieemily

I think sometimes we get so focused on what we need to cover that we forget to be imaginative. Thank you for this advice.

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