The Latest Content Marketing Best Practices for 2015

In May of 2014, Google released the Panda 4.0 update. This single update to the ranking algorithm of the Google search engine threw the online marketing world in a frenzy.

Some online marketing sites watched as page view dropped by as much as 90% while others saw page views double. If 2014 was exciting for content marketing, 2015 looks like it will be even more so, as many of the following practices are likely to see a rise in 2015.

Flexible Keywords

Content marketing currently focuses on using specific keywords organically and repeatedly. Google has been getting more and more savvy with its ranking algorithms, though.

By 2015, exact keyword matches are less likely to be important than conceptual matches. Experts suggest that broader matches will be necessary in the future.

This means that content writers have to have stronger expertise when creating marketing content.

More Than Just Words

Popular content sites like Hubpages already recommend at least three videos or photos per article. This just means this site is ahead of the game. A whopping 69% of B2B marketers are currently using some form of illustrations or photos in online marketing and this number is sure to increase in 2015.

Basically all marketing should include at least one picture and content marketers should have easy access to a large quantity of publicly accessible stock photos.

Local Marketing Moves Online

In 2014, 93% of B2B marketers used online marketing. That is practically complete market saturation. Content marketing has moved far beyond just faceless online businesses.

It is being used by local businesses to market locally. More and more marketing requires a sales pitch that resonates with the local community. This means that there will be more opportunities for content marketers to ply their trade based on their local knowledge.

This also means that 2015 is almost certain to see the rise of online websites that connect local writers with businesses that need local marketing, since that particular market segment currently has very little support.

Mickey David

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Mickey has degrees in linguistics and logic from a top 25 university. He has been writing online for the approximately five years, specializing in gaming, hobbies, and media. He has never missed a deadline. Quality and speed are equally important to Mickey and he'll never sacrifice one for the other.

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0 thoughts on “The Latest Content Marketing Best Practices for 20 …”

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    More changes!! Having to create content that will create SE conceptual matches sounds like a serious challenge, but if you write for audiences, it will happen naturally.

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      Whether we like change or not, we had better be prepared for it. As the Greek philosopher Heraclitus said, “Change is the only constant in life.” Hundreds of years later, I don’t think anyone can disagree with him.

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        I certainly can’t disagree with him. Just when you get use tot he way things are, they change. It’s always been that way, I suppose.

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    Rosalie Flowers says:

    These are really positive changes, in my opinion. The Internet was evolving into a bunch of junk articles stuffed to the brim with keywords. Google is doing its best to change that, and it’s a very good change. I, as a reader, want valuable content and that’s where we are headed now. Thanks for the concise information regarding the Panda update, Mickey.

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    Search engines already have this functionality. Do a search using your favorite search engine (Google, Bing, Yahoo, etc.). Then look at the related searches field. Those are effectively your conceptual matches.

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    Myra Michaels says:

    Mickey, it is so nice to see a very encouraging article about what will hopefully be a very successful 2015 for us content writers. We aren’t well compensated or appreciated nearly as much as we should be, and it would be very nice if things change in this new year and content writing in general continues to improve in the interesting and informative direction that seems to be happening. Perhaps then our efforts will be embraced in a more successful way.

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