White papers are a highly effective marketing tool that, when done correctly, can relay content that is rich in information. Whether you are writing the white paper yourself, or hiring a professional writer to create an effective white paper, you can:
- Provide valuable information about current events and how they affect your company
- Present new ideas that encourage open discussion
- Educate readers about new research findings
As a white paper writer, you may feel overwhelmed with the amount of time and research that goes into creating a document that is worth reading. By using information that you already have on hand, you can efficiently create a white paper that will set you apart as an expert in your field.
Keep reading to discover five time-saving tips for writing your next white paper.
Create an Outline
When efficiency is the objective, taking the time to create an outline can seem counterproductive. However, this pre-writing step allows you to hone your focus and organize the layout. This will save you time by allowing you to quickly write your first draft.
Mirror Your Editorial Calendar
An editorial calendar is a great tool for strategically planning your content and reducing stress. However, as Roanne Neuwirth of Content Marketing Institute suggests, editorial calendars can also provide an outline for your white paper. Use your white paper to tell your readers what to expect from upcoming blog posts, newsletters or videos.
Use Your Knowledge of Your Customers
If you have a strong social media presence, you have already had the opportunity to discover what topics resonate with your audience. Use the research you have already gathered to create a white paper that will interest your readers.
Repurpose Your Content
As a white paper writer, you likely already have all the information you need for an effective white paper. Use the information you have already gleaned for infographics, blog posts and product descriptions to quickly create an information-rich white paper.
Keep Moving Forward
Once you have gathered the necessary information and created an outline, it’s time to begin writing. While you want your first draft to be as smooth as possible, getting hung up on perfection will slow you down. As Ann Handley, the Chief Content Officer of MarketingProfs advises, one key to efficiency is embracing the ugly first draft. After all of your thoughts are committed to writing, you will have time to polish the white paper before sending it on its way.
Writing a white paper does not have to be time-consuming. By using the information you already have on hand, you can quickly create a piece that will bring value to your readers.