5 Tips Every Content Creator Must Use

Content Creator Check List

So, you want to write content that grabs your target audience’s attention and keeps them on your site just dying to get more? The online world has gotten really noisy and is only going to get noisier.

You are competing with some of the biggest and baddest marketing specialists for your audience’s attention and money. So, how do you write engaging content that will grab and keep your intended reader’s attention?

Here Are 5 Things Every Content Creator Must Bear In Mind:

1. Know Your Audience

It’s not just enough to think you know them. Go where they go, spend some time interacting with them and describe them as thoroughly as possible. One great new tool to use is Facebook’s Graph Search Tool. You may discover that the folks who like your page also like sushi or mountain biking… you may find new places to target in your AdWords or organic searches.

2. A Picture Is Worth a Thousand Words

Except online, it’s worth much, much more. Make your posts and content scan-able. Help your readers ‘see’ your point with great images. Infographics, visual guides and great imagery will help get your message seen.

3. Consider Your Competition

Know what they are putting out and be at least a little better! Find what is working for your biggest competitors and duplicate then expand upon it. Don’t copy, but you don’t have to reinvent the wheel either.

4. Create Lists

  • They draw the reader’s attention much like an image.
  • They break up long paragraphs and make it easy to make points.
  • They give the impression of something important.
  • They can sum up important concepts you want to get across.

5. Research, Research, Test and Research Some More

It may seem as though I am beating a dead horse here, but what content creators must do is find what motivates their ~ audience, target market, readers, whatever you may call them ~  Setting a specific goal for each piece whether it is to send them to the next landing page for more information, to download a free resource, to set up a user account or to purchase something.

Define your goal for that particular situation. Finding what your visitors respond to and what they don’t, will help you hone your content and increase engagement.

Take advantage of the skills, ideas and creative minds that are available for content creators. Get inspired now!

Chase Fluharty

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Chase has over 20 years experience in marketing/sales with a business degree and advanced graduate education from Boston University in IT Project Management. She is a licensed real estate broker and experienced web developer/designer. She can deliver timely, relevant copy for your technology, real estate, business and web related topics.

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Lewis Kipling
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Lewis Kipling

Wonderful reminders, Chase! I especially think that the heart of what you said in the paragraph beneath 5 is especially poignant. I agree that it may sound obvious, but to achieve a goal, we first have to define it. Moreover, after we’ve defined what we want to achieve, we have to write in such a way that the ‘whatever you may call them’s’ are motivated to stay with us until we have! – My goal here? To make you smile by quoting the ‘whatever you may call them’s.’ Did it work?

Lewis Kipling
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Lewis Kipling

And, to laugh at myself… I would have especially preferred that in my effort to be especially conversational I hadn’t used especially twice in the same sentence 🙂

Robert Thomas
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Robert Thomas

Chase: Excellent article, as usual! You bring out great points to understand to stand out in our chosen field. In my mind, number 3 is the most important. When I was in retail management (I know, boo, hiss…), “shopping” our competition was a major task I did multiple time each week. Not only did I see how they arranged their store, I got to talk to and ask their clients why they shopped there, if they considered my store (although I didn’t mention it was my store) and what they liked / didn’t like about the store we were in.… Read more »

Earl Dotson
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Earl Dotson

Shopping your competition sounds exciting in its own way. You’re working undercover, hoping to not be found out, and getting information your competitors don’t want you to have. I’m glad you survived retail management. Not everyone is so lucky.

Georgia Potts
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Georgia Potts

That sounds fun, like undercover work. Did you wear a fake mustache or anything? I would have worn one with a fedora or something.

Lefty Graves
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Lefty Graves

Excellent tips. Some of these I had not heard before and others I have tried to use in my own content creation. I especially like the part on lists. It really does draw the eye to the posting. Very valuable tips. Thank you.

Georgia Potts
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Georgia Potts

Testing is definitely one of the biggest parts of the process. Testing may mean failure for a number of things you try, but it is also a good way to find a success.

Tay H
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Tay H

Yes research is very important and should be carried out in all professional projects.

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