Creating SEO Content That Inspires Action

SEO Content that Inspires Action

One of the biggest challenges that confronts any SEO content creation campaign is finding a style of content that is search engine-friendly, is readily shared on social media and does more than simply drive a flood of traffic.

The goal of any SEO campaign should be to draw the most direct line possible between a person’s discovery of a website and that individual acting in a fashion that’s consistent with the site’s goals.

Whether you’re trying to raise money for a small non-profit organization or build the next billion dollar website, here are a few factors to keep in mind along the way.

Know Your Keywords

One of the first steps in any SEO content creation effort should be to set up analytics for the website in question.

The Google Analytics platform allows you to look at a wide range of information about the people who are visiting your site. You can easily find data about the keywords that are bringing people to your site.

The platform even tells you whether the traffic is coming from organic search, paid search or social media!

You should focus on the traffic that’s coming from organic search and social media in order to tailor your pages toward content that has a demonstrated appeal to your audience.

Check Your Bounce Rate

Google Analytics also allows website owners to check how many people take one look at a website and leave, a concept that’s known as a site’s bounce rate.

If a site is experiencing a high bounce rate, then you can bet that visitors aren’t sticking around long enough to feel inspired to do anything.

While knowing this doesn’t help you build inspiring content, it does provide an early warning that your efforts might be falling short of your goals.

Inspired Writing

Has a reader found your website and decided to see what it has to offer? That’s great, but now you need to be sure that your site’s writing nudges that person to do more.

Your goal is to produce high-quality and relevant SEO content that the reader will love. The content should focus on topics that matter to the reader. It should also inspire readers to action rather than presenting them with a dry or direct sales pitch.

Alfonse Jorgenson

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Alfonse has experience handling writing and programming work in the SEO field. He has also handled creation of product websites, including descriptions for products. He has worked with clients in the law field who had specific SEO needs that required care for ethical and legal considerations of their individual practices.

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Natalya Ward
Guest
Natalya Ward

Great job with this! I see quite a few site owners talking about their visitor numbers, but can’t figure out why they aren’t ranking. The key is crafting great, relevant content to reduce the bounce rate. I think it’s vital for any site owner to use Google Analytics. Between this and better content, sites will start to rise to the top of the rankings.

Mickey David
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Mickey David

Bounce rate is definitely a term I had never heard of before. I always just assumed traffic was the main factor in determining how well a site was doing in terms of SEO content. Thanks for the info.

Lewis Kipling
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Lewis Kipling

Way to go, Alfonse! SEO (Search Engine Optimization) content is a confusing topic for many would be copy/content writers. I think what you’ve written here will help make several elements a bit clearer for those just beginning to get a handle on it. Great job.

Georgia Potts
Guest
Georgia Potts

Google Analytics is definitely a super useful way to check all of your metrics. And, one of the most important factors for many startups is that it’s completely free!

Earl Dotson
Guest
Earl Dotson

Give yourself credit for being willing to swallow a bitter pill when necessary. Some people never do. It’s highly likely none of those people are successful writers.

Georgia Potts
Guest
Georgia Potts

That’s true. Sometimes you have to humble yourself to truly take in the impact of your writing and what you may have been doing wrong.

auntieemily
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auntieemily

I love how you said that content should “inspire readers to action rather than presenting them with a dry or direct sales pitch.” That is so true.

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